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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,347 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JT

Jun 24, 2020

interesting to learn about how the pharma industry works (as i'm not majoring in any related field) but i think you'd have to take the other 2 courses before this to gain a more complete understanding

MN

Mar 10, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

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101 - 125 of 256 Reviews for Drug Commercialization

By Prateek K

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Oct 1, 2021

immersive and insightful across the pharma value chain.

By Mritunjoy b

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Jul 9, 2021

what a journey of learning must who are in this business

By Abdul M k k

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Jul 9, 2020

This course will be more benefit for my profession.

By Rohan M

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Jun 12, 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

By Zhang Z

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May 19, 2020

Very interesting and engaging lectures! Thank you!

By Pritha P H

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Jun 8, 2020

A very helpful course, learnt many new concepts.

By Madhvendra S

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Jul 1, 2020

This was very informative and excellent course

By Lim C Y

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Jul 7, 2020

very insightful sharing from industry experts

By Eduardo M V D

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Dec 9, 2020

muy buen curso y manera de encarar los temas

By 121815102004 g

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Jul 22, 2020

very beautifully explained

knowledge is power

By Muhammad B

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Oct 9, 2024

very educational for biotach/pharm students

By Deleted A

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May 6, 2020

Good course structure with practical exampl

By swati d

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Jul 3, 2019

Good course to learn ultimate fate of drug.

By jovana b

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Jul 29, 2025

Very nice intro to very complicated topics

By Rita S d C B

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Jun 16, 2020

very pratic and with real cases lectures.

By Raneen A A A

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Sep 24, 2020

Its great course and amazing information

By Bilal

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Jan 7, 2019

Very informative and easy to understand.

By Michael

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Jan 2, 2024

I thought this was an excellent course.

By Bui H Q C

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Sep 12, 2020

This course was really rewarding for me

By Maah N C

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May 25, 2023

very interactive and full of knowledge

By JOY P S P

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Apr 17, 2022

easy learning and very understandable.

By Unmani k

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Aug 2, 2025

mast done very nice for chem-students

By Christian V B

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Oct 6, 2019

Very informative and helpful course.

By Akshay S S

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Jul 2, 2019

This course is really helpful for me

By Souparna K

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Sep 26, 2021

It really help me to gain knowledge