The ability to identify and respond to changing trends is a hallmark of a successful business. Whether those trends are related to customers and sales or to regulatory and industry standards, businesses are wise to keep track of the variables that can affect the bottom line. In today's business landscape, data comes from numerous sources and in diverse forms. By leveraging data science concepts and technologies, businesses can mold that raw data into information that facilitates decisions to improve and expand the success of the business.

Enjoy unlimited growth with a year of Coursera Plus for $199 (regularly $399). Save now.

What you'll learn
In this course, you will identify how data science supports informed business decisions.
Skills you'll gain
- Marketing
- Data Ethics
- Descriptive Analytics
- Big Data
- Analytics
- Data Strategy
- Customer Insights
- Predictive Analytics
- Customer experience improvement
- Customer Service
- Marketing Analytics
- Data Science
- Business Intelligence
- Marketing Strategies
- Business Strategy
- Data Collection
- Operational Efficiency
- Governance
- Data Modeling
- Business Analytics
Details to know

Add to your LinkedIn profile
December 2025
1 assignment
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
In today's business environment, everyone is talking about data science and how it can transform success from mild to wild. But what exactly do the pundits mean by data science? Before an organization can take full advantage of the benefits of the data it accumulates, individuals at every level of the organization need to have some basic knowledge of what data science is, what types of data are readily (and not so readily) available, and the phases of the data science lifecycle.
What's included
6 plugins
Business professionals bring vital domain knowledge to every data science project. It is imperative that companies expend money and effort towards those projects that will offer the most beneficial results. Even with this consideration, there are a few use cases that almost any company might try to enhance by using data science. In this lesson, you will identify functions of data science in business.
What's included
6 plugins
So far, you have explored data science fundamentals and identified numerous compelling business uses for data science. To put this information to work and transform your business, there are certain requirements you should meet to ensure that the transformation is smooth and successful. In this lesson, you will implement business requirements for data science.
What's included
6 plugins
You'll wrap things up and then validate what you've learned in this course by taking the credential exam.
What's included
1 assignment1 plugin
Instructor

Offered by
Why people choose Coursera for their career




Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,




