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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,135 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1851 - 1875 of 6,045 Reviews for Foundations of Digital Marketing and E-commerce

By Uzma S

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Oct 10, 2024

Detailed instructions with definitions and assignments . very self explanatory.

By Bryce C I

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Sep 24, 2024

Easy to follow along with and the storytelling helped me retain the information

By wilfredo s

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Jul 26, 2024

excelente curso, muy bien estructurado, bastante informacion, pero vale la pena

By raja k

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Mar 16, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera

By Kameron D

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Jan 12, 2024

Awesome course I would recommended to everyone that wants to start in marketing

By Jeffrey “ S

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Jan 11, 2024

very informative, and ethical. They don't try to exasperate you with the tests.

By Rani S

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Nov 23, 2023

It definitely boosts my knowledge about digital marketing for my future career.

By Nway N S

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Oct 15, 2023

The way all the necessary info and easy to understand examples are just superb.

By S. M S R

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Sep 29, 2023

Easy to follow and understand. Thanks, Google and Coursera for the opportunity.

By Daniela G D G

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Sep 3, 2023

This is a great course to understand and learn easily the concepts of marketing

By Deleted A

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Sep 1, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

By Rafael B

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Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

By Lane K

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May 7, 2023

Very full of content and I learned very much. Excited to start the next course!

By Sujit K T

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May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

By Satyajeet B

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Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

By Magdaline O

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Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

By Muhammad U

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Mar 2, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.

By Samuel k

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Jan 20, 2023

Excellent course that has changed my perspective towards digital and eCommerce.

By Shikhar S

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Nov 25, 2022

Excellent basic information shared with the help of videos and written content.

By Maxim A

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Sep 21, 2022

Great course for those who want to learn about digital marketing and e-commerce

By Himanshu N

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Sep 18, 2022

Absolutely amazing start to the course, really good introduction to the series

By Alvaro A A I

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Jul 18, 2022

I loved it! It has very valuable information and concepts. It is well worth it!

By Mohamed M T H

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Jun 19, 2022

MORE THAN PERFECT AS A BEGINER FOR DEFINATIONS BUT PRACTICAL IS NEED TO IMPROVE