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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,135 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2151 - 2175 of 6,047 Reviews for Foundations of Digital Marketing and E-commerce

By Nick P j

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Jul 18, 2022

so iam a beginner in digital marketing and this course help me alot.

By Daria L

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Jul 16, 2022

Great course! Getting the understanding of the fundamentals so well!

By Alycia B

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Mar 8, 2025

very informative, everything i was looking for in a beginner course

By pooja s

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Mar 3, 2025

EFFECTIVE COURSE. BUT WORST SITE. CANT CONTACT THEM FOE ANY ISSUE.

By Karabo M

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Nov 14, 2024

I now understand the foundation of digital marketing and e-commerce

By Rohan J

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Sep 21, 2024

excellent course with thorough information about digital marketing.

By Steve B

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Oct 31, 2023

Great self-paced program. Good mix of reading, videos and homework!

By Francisco F

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Oct 30, 2023

it was pretty challenging at firts , then took the rythm of things.

By Kresha M Y

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Oct 17, 2023

So glad of my new learning on the foundations of digital marketing!

By Mohammad A H

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Sep 8, 2023

It was a great experience for me. I recommend it for the beginners.

By Farah H

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Sep 4, 2023

Thankyou google! im very happy to be here, thankyou very much<33333

By Karin B

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Jul 25, 2023

Really srtuctured course with a digestable and helpful information.

By nermeen a

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Jul 16, 2023

The most simplified & professional marketing course. Thank you all.

By Victor V L M

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Jun 7, 2023

Excelente forma de aprender e iniciar la introducción a este campo.

By HARIPRASANTH S

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May 26, 2023

FANTASTIC COURSE ! WELL DEFINED CONTENT IS PROVIDE BY THE LECTURERS

By HanNan S

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Mar 31, 2023

One of the best courses regarding e-commerce and digital marketing.

By Dee L

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Jan 31, 2023

Good Introduction and overview to Digital Marketing and E-commerce.

By Muhammad K

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Jan 29, 2023

I have learned a lot about digital marketing and e-commerce basics.

By Christian S

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Jan 11, 2023

Its a great course to begin with, I am excited to continue growing.

By Faris B M

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Nov 15, 2022

Best course to learn the basics of digital marketing and E commerce

By Brandy P

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Nov 2, 2022

I really enjoyed the course. It was clear and rememorable.

Thank you

By Manpreet S

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Oct 30, 2022

Very simple and easy to absorb the content with different formats.

By Sarah F

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Oct 4, 2022

Takes sometime and dedication to get through but is easy to digest!

By CHIEMELA C

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Oct 1, 2022

MAM VERY IMPRESSED WITH HOW RICH AND EDUCATING THIS COURSE HAS BEEN

By rafiq r

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Sep 16, 2022

It a great course and the learning material is designed very well.