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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2976 - 3000 of 6,922 Reviews for Foundations of Digital Marketing and E-commerce

By Drashti S

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Jan 28, 2024

It is just the best course for digital marketing

By Samim S

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Dec 7, 2023

GReate foundation Knowledge of Digital Marketing

By Deleted A

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Nov 23, 2023

Great content and well structured and explained!

By Anthony M

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Nov 6, 2023

Amazing course I had a real fun time on learning

By Karthick V

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Sep 20, 2023

Excellent content and easy self learning method

By umm e a

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Aug 16, 2023

Thats a very good opportunity for the students.

By Rajendra P K

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Jul 16, 2023

Nicely designed easy to understand and build up

By shumaiza A

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Jun 7, 2023

It's too good to learn more things in less time.

By chaimae a

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May 30, 2023

i really learn a lot in this course it's helpful

By Adetutu O

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Apr 19, 2023

Great foundation and start to digital marketing.

By Jessica S

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Mar 13, 2023

very informative, presenting style is a delight!

By Angela A B

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Feb 15, 2023

Très bien organisé, clair et les enseignants top

By AMIRA B R S

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Feb 7, 2023

I gain new interesting knowledge, thanks Google!

By Inga A

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Jan 24, 2023

great way to remember basic of digital marketing

By Blessings M M

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Jan 23, 2023

Excellent and a great impact with extreme skills

By Francis D

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Dec 29, 2022

Good introduction to the digital marketing field

By Jeremy C

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Nov 25, 2022

Well designed and easy to understand. Well Done!

By Putthiphong A

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Nov 16, 2022

It was an advantage to me and my future careers.

By Phoebe S M

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Aug 28, 2022

A very insightful course. Will highly recommend!

By Manuel M

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Jul 24, 2022

first course, learn the basics, SEM, SEO, SERP´S

By ROBERTO M E

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Oct 7, 2025

Buenas bases para comenzar en Marketing digital

By Myat T H

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Sep 25, 2025

Great starter course for an amazing journey....

By Ahmed S

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Jun 19, 2025

This is a great learning platform for learners.

By Syed R Q

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May 31, 2025

Great explanation and easy to understand topic.

By Adib M

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Apr 22, 2025

Kursus ini sangat informatif dan mudal dipahami