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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,135 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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3801 - 3825 of 6,046 Reviews for Foundations of Digital Marketing and E-commerce

By Sarah S

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Sep 27, 2023

Best experience ever

By Rafia N m

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Sep 6, 2023

I have learned a lot

By Henry M

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Sep 5, 2023

fun so far so good!!

By Komal S

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Aug 22, 2023

wonderful experience

By Andja V

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Jul 28, 2023

Very nice professor

.

By Amber A

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Jun 26, 2023

It is a best course.

By Adnan N

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Jun 20, 2023

Perfectly explained!

By Hazel R

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May 5, 2023

amazing and worth it

By Jan C V

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Apr 5, 2023

Helpful and awesome!

By Hoda A

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Mar 15, 2023

Amazing introduction

By Pedro D

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Feb 6, 2023

Excelenge contenido!

By Osama S

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Jan 16, 2023

Very well instructed

By Faree N

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Jan 14, 2023

Great learning ever!

By Ahmed a

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Jan 9, 2023

Thankks a lot to all

By Zsofia P

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Nov 10, 2022

really useful course

By Noor M

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Oct 23, 2022

the briliant course

By iza d p

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Oct 11, 2022

Was very insightful

By Narin K

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Oct 7, 2022

Very Good courses .

By Claudia S

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Sep 27, 2022

Great Great, Love it

By عبدالحق ا ا

•

Sep 4, 2022

Thank you, Coursera.

By R.Naganath D

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Aug 15, 2022

Enjoyed and learmed

By Amr S

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Aug 5, 2022

Quite comprehensive.

By Mariam E W

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Jun 28, 2022

Very useful and fun!

By Detria G

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Jan 1, 2025

Best decision ever!

By muhammad h

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Nov 1, 2024

i am very thankfull