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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,135 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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3976 - 4000 of 6,045 Reviews for Foundations of Digital Marketing and E-commerce

By waqar g

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Jan 2, 2023

it’s simply great

By Monica Y L W

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Dec 6, 2022

Excellent course!

By Keiko F

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Nov 27, 2022

Wonderful course!

By Hassan S

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Nov 8, 2022

Excellent Course

By Halim L

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Nov 4, 2022

GOOD OPPORTUNITY

By Nabeeha f k

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Oct 26, 2022

AMAZING THANKYOU

By Daud A

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Oct 16, 2022

Excellent Course

By Ahmed B

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Oct 10, 2022

excellent course

By MOHAMED A

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Oct 9, 2022

WONDERFUL COURSE

By Niceta n

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Oct 6, 2022

Very Informative

By Hitesh P

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Sep 24, 2022

amazing teachers

By Roshmina H

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Sep 22, 2022

Amazing content!

By seth k b

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Sep 14, 2022

you are the best

By ARNALDO L R T

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Aug 21, 2022

Excellent course

By gina o

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Aug 18, 2022

Intresting journy

By ZED

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Aug 13, 2022

Awesome intructor

By ramiz r

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Aug 8, 2022

Very informative.

By Ravi R

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Aug 3, 2022

really good 👍🏻

By Prince S

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Jul 20, 2022

Wonderful crafted

By Francis S

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May 20, 2022

Excellent course!

By Esethu M

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Mar 14, 2025

Best course ever

By Abdullah M

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Feb 28, 2025

Excellent course

By Daniela Z D B

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Feb 27, 2025

It's so goog!!!!

By Zuleyvic A C

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Feb 22, 2025

Batante completo

By Hashim J

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Feb 12, 2025

Fantastic course