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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,813 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

NA

Dec 21, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2176 - 2200 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By Suliman A

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Aug 13, 2023

Very informative and a nice introduction or refresher for digital marketing

By Kumail S

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Aug 4, 2023

Amazing experience combined with learning and enhancing my marketing skills

By Annah N

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Jun 28, 2023

I learned a lot from this course and I highly recommend it to anyone. Annah

By Admil A

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Jun 6, 2023

Thank you so much for all the materials

I'm so excited to finish this course

By George N P

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Feb 14, 2023

Helps me to understand a basic idea about Digital marketing and E-commerce.

By Jacqueline J

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Feb 10, 2023

The instructors where knowledgeable of the information they shared with us.

By Faith j

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Feb 8, 2023

learning has been interesting and I look forward to learn more in Course 2.

By Peter S

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Feb 4, 2023

Great insights into the foundations and fabric of Digital Marketing. 10/10

By Daud C d A V

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Jan 28, 2023

Great course to obtain an introduction into the world of digital marketing.

By Zoe P

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Jan 17, 2023

Step by step, no heavy tasks. I like it. Learning by doing is the best way.

By Arslan K

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Jan 10, 2023

This course is very well designed and I have learned a lot in this program.

By Willi B

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Oct 8, 2022

No visuals and presenters and organization everything is really well done.

By Pavel S

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Sep 20, 2022

Thanks for huge useful information about Digital Marketing and E-commerce.

By Yogyata K

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Sep 12, 2022

it truly include cluster of knowledge about foundation of digital marketing

By kayode p

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Aug 29, 2022

So far i couldnt ask for a more condusive and detailed laerning experience.

By Aniket k

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Jul 28, 2022

It was very helpful for understanding the foudations of Digital Marketing.

By gb S

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Jul 7, 2022

It was a wonderful journey. Had the pleasure of learning alot of knowledge.

By Triniese

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May 28, 2022

Awesome job Google and Coursera. So far this course has taught me so much!!

By MABEL V D

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Jan 15, 2026

Me encantó y con este primer curso sé que quiero cien por ciento marketing

By Tiaan S

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Jan 2, 2026

Awesome way to establish a foundation in Digital Marketing and E-Commerce!

By Anil k C

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Aug 3, 2025

feeling excited that I am picking reasonable insight of Digital Marketing.

By Hussein S

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Dec 19, 2024

Best instructor, and a ever best, friendly learning materials and methods.

By Mohammad T

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Nov 24, 2024

It was so good. I learnt so much. Lots of Thanks to Coursera and Google...

By Petter C

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Sep 2, 2024

Una experiencia enriquecedora con información clara y de fácil comprensión

By Kalevi R

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Jun 25, 2024

Great foundations course! It was a good intro for me to know what to learn