This program explores how Artificial Intelligence enhances customer experience through emotional intelligence, multichannel engagement, and feedback automation. Designed for customer service professionals, support leaders, and CX strategists, it provides the knowledge and tools to build emotionally aware, context-driven, and insight-rich service systems.



Generative AI for Customer Experience Optimization
This course is part of Mastering Generative AI for Customer Service Excellence Specialization

Instructor: Edureka
Included with 
Recommended experience
What you'll learn
Identify how AI enhances sentiment detection, emotional intelligence, and customer engagement.
Apply Salesforce, Freshdesk AI, LiveChatAI, and n8n to automate multichannel support workflows.
Analyze customer feedback with OpenAI to extract insights and predict satisfaction trends.
Design integrated AI-driven customer experience strategies that boost efficiency and satisfaction.
Skills you'll gain
- No-Code Development
- Process Design
- De-escalation Techniques
- Artificial Intelligence
- Customer Engagement
- Customer Relationship Management
- Customer Support
- Customer Analysis
- Customer Service
- Customer Success Management
- OpenAI
- Workflow Management
- Customer experience improvement
- Salesforce
- Customer Communications Management
- Communication
- Generative AI
- Emotional Intelligence
- Customer Data Management
- Surveys
Details to know

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November 2025
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There are 4 modules in this course
Discover how AI enhances customer understanding through real-time sentiment and emotion analysis. Learn to detect customer tone, identify emotional triggers, and automate case prioritization using tools like Salesforce, n8n, and OpenAI LLMs. Apply AI techniques to craft empathetic responses, manage escalations effectively, and maintain consistent emotional intelligence across all interactions.
What's included
12 videos4 readings3 assignments1 discussion prompt
Learn how AI unifies customer communication across chat, email, social media, and phone support. Explore tools like Freshdesk AI and n8n to automate message routing, preserve conversation context, and personalize responses for every channel. Gain hands-on experience designing omnichannel workflows that balance speed, empathy, and consistency in customer engagement.
What's included
10 videos3 readings3 assignments
Explore how AI transforms customer feedback into actionable insights. Use n8n Forms, OpenAI LLMs, and analytics dashboards to automate survey collection, sentiment categorization, and feedback analysis. Learn to generate real-time reports, identify satisfaction trends, and create continuous improvement loops that enhance both customer experience and service quality.
What's included
14 videos3 readings3 assignments
This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz.
What's included
1 video1 reading2 assignments1 discussion prompt
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Frequently asked questions
This course teaches how AI enhances customer sentiment analysis, emotional intelligence, multichannel support, and feedback automation. You’ll build emotionally aware, data-driven workflows using Salesforce, Freshdesk AI, LiveChatAI, n8n, and OpenAI to create intelligent, human-centric service systems.
Ideal for customer service professionals, support leads, and CX managers aiming to improve communication, automate workflows, and boost customer satisfaction with AI tools. It’s also suited for business professionals exploring AI-driven customer experience strategies.
No coding or AI background is required. The course follows a step-by-step, practical approach with guided demos and real-world customer service examples using no-code tools.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

