Este curso te proporcionarĆ” habilidades de gestiĆ³n y creaciĆ³n de contenido fundamentales. AprenderĆ”s cĆ³mo crear publicaciones en redes sociales efectivas y una marca sĆ³lida que te ayude a crear una presencia en redes sociales. TambiĆ©n aprenderĆ”s a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadĆsticas e iteraciĆ³n, y cĆ³mo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarĆ”s tus habilidades en el mundo real a travĆ©s de un proyecto de gestiĆ³n de contenido.
GestiĆ³n de redes sociales
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GestiĆ³n de redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
20,383 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(648 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 12 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
CĆ³mo establecer y gestionar una presencia en redes sociales
CĆ³mo crear una marca y un tono de voz para construir presencia en las redes sociales
CĆ³mo administrar un calendario de contenido para crear presencia en las redes sociales
CĆ³mo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
En la semana 1, aprenderĆ”s cĆ³mo establecer tu presencia comercial en las redes sociales con ejercicios de prĆ”ctica, y cĆ³mo crear una marca con la estructura de marca EPIC.
What's included
15 videos7 readings2 assignments1 peer review2 discussion prompts
Esta semana, aprenderĆ”s los elementos de una publicaciĆ³n y cĆ³mo crear una para una empresa usando texto e imĆ”genes de forma efectiva.
What's included
11 videos1 reading2 assignments1 peer review1 discussion prompt
Esta semana, aprenderĆ”s a identificar quĆ© publicar y a gestionar tu contenido. TambiĆ©n aprenderĆ”s a moderar conversaciones en las redes sociales y practicarĆ”s cĆ³mo crear un calendario de contenido.
What's included
14 videos3 readings2 assignments1 peer review1 discussion prompt
Esta semana aprenderĆ”s a evaluar y optimizar tus acciones de marketing en redes sociales. PracticarĆ”s cĆ³mo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.
What's included
7 videos1 reading2 assignments1 discussion prompt
Instructor
Instructor ratings
4.8 (124 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
TecnolĆ³gico de Monterrey
Universidad Austral
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Learner reviews
4.8
648 reviews
- 5 stars
86.15%
- 4 stars
9.84%
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2.15%
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0.46%
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1.38%
Showing 3 of 648
AC
5
Reviewed on Oct 10, 2022
Uān gran curso introductorio al mundo del marketing y anĆ”lisis de publicaciones en redes sociales. Me enseƱo a administrar el tiempo y la cuenta de manera adecuada.
CQ
5
Reviewed on Aug 1, 2022
Los cursos son geniales, pero estan desactualizados, los videos son de 2018 y en Ć©stos temas todo cambia muy rapidamente, especialmente las plataformas que estamos trabajando.
AM
5
Reviewed on Nov 17, 2024
Muy interesante el contenido del curso, me ayudo a comprender de una mejor manera los conceptos y como aplicarlos de manera correcta en mis trabajos
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