Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
726 - 750 of 1,036 Reviews for Market Research and Consumer Behavior
By Juan F
•Jan 29, 2019
The last class, related to hypothesis testing was a little confusing.
By AHMED Y S S
•Nov 21, 2020
Needs more explanation of terms and examples to better understand.
By Yousef R M A
•Jun 9, 2019
Amazing way to learn something new..and special thanks to Coursera
By Mihir B
•Nov 13, 2017
Great work! I just wish the professor spoke a little more clearly.
By Kim P U
•Sep 17, 2020
In general, it's quite good, more theoretical and less practical
By Jose l J O
•Jul 24, 2017
Excelent. Thanks. You should give more examples in some topics.
By DIPASHRI G
•Sep 23, 2020
Very well taught and good materials :). Thank you Shameek Sir!
By Huseyn D
•May 3, 2020
The course is quite interesting and teaching. Thanks a lot!
By Deepak
•Sep 16, 2022
Very nice and informative course. Must for an researcher.
By Chaube S S
•Oct 18, 2020
It's good for freshers about Market and consumer behaviour
By Akshay A 4 B C E
•Jun 14, 2020
Could have been more practical, however is still worth it.
By Mou S
•Apr 29, 2020
Could be more interesting through practical more examples
By Kateryna Y
•May 3, 2022
Seemed a little bit rushed, lacked some real-life cases
By Ami S
•Aug 29, 2021
Good content but more examples would have made it better
By ADEE J
•Jun 19, 2020
good but hypothesis testing part was not explained well
By Ritesh j
•May 25, 2020
its a good course and i have enjoyed this course thanks
By Claudia E
•Mar 30, 2019
accent is hard to understand, and prof. spoke too fast.
By Diljith G
•Apr 27, 2020
Great Course for a beginner like me.Well done Coursera
By Merline D
•Sep 17, 2020
It was a very informative session got to learn alot.
By MARIA A O
•Nov 21, 2020
Thank you. I had a lot of learnings in this course.
By jose m
•Jan 25, 2021
i would prefer a very good english for the teacher
By SRINIVAS K
•Jan 16, 2021
Examples are less when coming to end of the course
By Rami A S
•Nov 2, 2020
Instructor is monotone. Could be more interactive
By Dimitris A
•Dec 10, 2016
Good basic tool overview for entry level learner.
By supraja u
•Jun 16, 2020
I got to learn a lot of new things. Good Course.