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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
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4,822 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

Top reviews

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

TB

Sep 10, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

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751 - 775 of 1,166 Reviews for Digital Marketing Analytics in Theory

By Sachith C J

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Jul 18, 2020

great

By Misbahul A

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Jul 5, 2020

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May 21, 2020

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Feb 22, 2020

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Oct 13, 2024

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Sep 3, 2024

Nice

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Dec 17, 2021

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By 邱舒敏

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Aug 23, 2021

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By Manishankar K

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Sep 12, 2020

nice

By Mark K

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Sep 4, 2020

goog

By DALPAT K

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Jul 10, 2020

nice

By Akash B

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Jul 9, 2020

NICE

By Learn W N

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Jun 24, 2020

good