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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,984 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SM

Jul 22, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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3276 - 3300 of 5,345 Reviews for Marketing in a Digital World

By KHALID B M

•

Aug 23, 2020

Great Learning Experience.

By Anmol T

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Aug 18, 2020

great teaching methodology

By Rosa M

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Jul 21, 2020

Great introductory course!

By Roshan B

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Jul 7, 2020

wonderful practical course

By Madhav C

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Jun 3, 2020

Great learning experience.

By Nomave N

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May 16, 2020

This course is exceptional

By Olga I

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May 14, 2020

best course i ve ever seen

By Mritunjay K

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Mar 21, 2020

great course for beginners

By Ya W S

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May 3, 2019

great course and lecturer.

By Claudio L

•

Jul 28, 2017

Good course and visionary

By Elena M

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Sep 25, 2015

Thank you for this course!

By samar h

•

Sep 13, 2015

Lovely and very informatic

By Saloni W

•

Aug 7, 2021

All professors were great

By Kaushik D

•

Aug 5, 2021

Too good , Must do course

By federica c

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May 30, 2021

A really love this course

By RANJAN K Y

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May 22, 2021

Best study for knowledge.

By Soorya A

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May 7, 2021

It was a great experience

By Mike L

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Mar 24, 2021

It was a great experience

By Lilly

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Feb 17, 2021

was an interesting course

By Saltanat S

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Feb 6, 2021

very good and interesting

By Praful B

•

Jan 18, 2021

Great learning experience

By Alessia G

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Nov 23, 2020

Really interesting course

By Soundarya P

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Oct 9, 2020

it was amazing. thank you

By Farah a m m z

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Sep 3, 2020

i really loved the course

By Teoh G S

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Aug 31, 2020

Very interesting subject!