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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,984 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by
changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with
over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a
more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, ...
...

Top reviews

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3426 - 3450 of 5,345 Reviews for Marketing in a Digital World

By Hugo

Apr 9, 2021

It's a great course!

By amany s

Jan 25, 2021

Excellent instructor

By Anneh N

Jan 11, 2021

i loved it thank you

By Jorge A T C

Nov 4, 2020

una gran experiencia

By Rahul G

Oct 6, 2020

The course was great

By Nour N

Oct 6, 2020

Great course had fun

By Kuldeep R

Sep 1, 2020

It was useful course

By Jessica Á M

Aug 24, 2020

Excellent course!!!!

By GAURAV S

Aug 17, 2020

Excellent course sir

By Uma R

Aug 3, 2020

Fine.nice experience

By Rohan B

Jul 10, 2020

I loved this course.

By Pourush P

Jun 13, 2020

very valuable course

By Siddharth T

May 16, 2020

I LOVED THE COURSE .

By Lasisi B M

May 15, 2020

Excellent break down

By Sakhyajit R

Apr 18, 2020

Excellent Experience

By Viktor T

Apr 17, 2020

It is a great course

By Salem F A

Mar 29, 2020

very good experience

By Hana A R

Jul 2, 2019

I truly enjoyed it!!

By Alex G

Jun 3, 2018

Simply Great Course!

By Jaime G

Dec 11, 2017

Nice as introduction

By sandeep d

Nov 5, 2017

Good for freshers :)

By Deepayan P

Oct 2, 2017

Well designed course

By Ng Y

Jul 24, 2017

theres alot to learn

By Alaa A O A

Jul 11, 2017

It was great courses

By BK M

May 26, 2017

very helpfull course