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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,983 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3776 - 3800 of 5,345 Reviews for Marketing in a Digital World

By saloni p

•

Mar 20, 2021

GREAT SESSION

By Shubham G

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Dec 15, 2020

best learning

By Shubham K

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Dec 2, 2020

great.....!!!

By Nur F I B A

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Oct 22, 2020

GREAT INPUT !

By Saajan K s

•

Oct 19, 2020

great content

By Karla R

•

Sep 9, 2020

Great Course.

By Muhammad A

•

Sep 8, 2020

Superb course

By 20-22 V G

•

Sep 4, 2020

Great course!

By Golam M M A

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Aug 20, 2020

Great course!

By Benjamin G

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Aug 9, 2020

Great course!

By Aslan J

•

Aug 6, 2020

great courese

By Abhishek K B

•

Jul 29, 2020

Great course!

By Karan K C

•

Jul 8, 2020

Great course!

By Alexandra H

•

Jun 22, 2020

Great course!

By Ali M A

•

Jun 11, 2020

informational

By SHIVAKUMAR S R

•

May 29, 2020

well and good

By Priya M C

•

May 7, 2020

Very nice job

By Augustine N

•

May 2, 2020

Great Course!

By Simphiwe M

•

Apr 3, 2020

Great content

By Abdul k

•

Jan 20, 2020

Very Helpful.

By Francis B

•

Mar 18, 2019

Great course!

By Taimur K

•

Dec 28, 2018

Great course!

By Julia L

•

Oct 16, 2018

Great course!

By Juan L Q M

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Mar 5, 2018

Nice content!

By Sylvain R

•

Nov 14, 2017

Great course!