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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,984 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3826 - 3850 of 5,345 Reviews for Marketing in a Digital World

By Hakim Z A

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Jun 25, 2021

Good subject

By Kevindu A

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May 15, 2021

great course

By Hernán L P

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Apr 16, 2021

Great Thanks

By Winnie A

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Mar 17, 2021

Great course

By Anshul G

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Mar 3, 2021

very useful.

By James A

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Jan 27, 2021

great course

By DERICK T

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Nov 29, 2020

Great course

By Kiran R

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Nov 28, 2020

good session

By Aber H

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Nov 11, 2020

great course

By MUHAMMAD R

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Nov 8, 2020

great course

By Mauricio L

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Oct 22, 2020

good content

By MIGUEL A A O

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Oct 12, 2020

Well played!

By Vinod V

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Oct 4, 2020

It's amazing

By Abhishek Y

•

Oct 1, 2020

great course

By divya g

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Sep 26, 2020

Good content

By sirigiri s

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Sep 22, 2020

great course

By ROBERT C T

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Sep 20, 2020

great course

By Aashika

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Aug 27, 2020

very helpful

By Agustín F

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Aug 24, 2020

Great course

By vaibhav s

•

Aug 11, 2020

very usefull

By Joaquin I A A

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Aug 10, 2020

Great Course

By Jafar Y

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Aug 8, 2020

Great Topic!

By Anushya A

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Aug 6, 2020

Most helpful

By Manal M H N

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Aug 4, 2020

Great course

By Lucero S H S

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Jul 18, 2020

great course