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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,983 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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4076 - 4100 of 5,345 Reviews for Marketing in a Digital World

By Ravinder K

•

May 7, 2020

Excellent

By AVADHANAM R

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Apr 30, 2020

Excellent

By Romina P A J V

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Apr 8, 2020

Excelente

By Vivek V G

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Apr 6, 2020

EXcellent

By Dilip K N

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Apr 6, 2020

thank you

By Oladipo R

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Mar 22, 2020

Excellent

By Ankitha D P

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Mar 20, 2020

loved it.

By Aadil s

•

Dec 13, 2019

excellent

By Ruchi S

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Oct 10, 2019

Excellent

By Margarito Z

•

Jul 18, 2019

Excelente

By Finley J P

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Apr 4, 2019

Excellent

By Alfredo A

•

Feb 19, 2019

Muy bueno

By Chandra S

•

Jan 11, 2019

Thank you

By Khôi M

•

Dec 16, 2018

Thank you

By JOSE M G G

•

Jul 22, 2018

EXCELENTE

By Sola Z

•

Jun 28, 2018

very good

By 周文晗

•

Nov 19, 2017

非常好的一门课程！

By Debjit M

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Jun 26, 2017

Excellent

By Rakesh V

•

May 23, 2017

Excellent

By Nguyễn Đ V

•

Mar 7, 2017

Very good

By B B B

•

Nov 16, 2016

Excelent!

By William K

•

Sep 20, 2016

Excellent

By ankur s

•

Jun 26, 2016

EXCELLENT

By Amr M

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Mar 20, 2016

very good

By Preeti D

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Feb 24, 2016

amazing !