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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,028 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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2826 - 2850 of 5,356 Reviews for Marketing in a Digital World

By Melissa R

•

Sep 15, 2015

This is a great course, very insightful!!

By MUTABAZI P

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Nov 15, 2022

I learnt so many things. I recommend it!

By stephanie F

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May 19, 2022

AMAZING VERY INFORMATIVE AND INTERACTIVE

By Luan H

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Feb 27, 2022

Very helpful, thank Mr. Aric Rindfleisch

By ALYSSA M O

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Apr 6, 2021

Very informative and easy to understand.

By gonzalo m

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Mar 4, 2021

La verdad muy bueno, contenido práctico.

By tarjani j

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Feb 21, 2021

Very good instructor and helpful course.

By Alejandra C

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Feb 2, 2021

Great course with an amazing instructor!

By Susy R

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Jan 28, 2021

One of the best courses I've ever taken.

By Marina P

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Jan 9, 2021

Excellent course and fantastic teacher!!

By MICHAIL P

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Dec 18, 2020

Very well structured and understandable!

By Yusuf J O

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Dec 17, 2020

nice work and training from the lecturer

By Henry c

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Sep 18, 2020

I am a satisfied learner of this program

By CHAITANYA S E

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Aug 28, 2020

The experience i was felt phennomenol...

By indhuja

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Aug 27, 2020

Very useful course I have learnt a lot..

By Manshi P

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Aug 24, 2020

It is a beneficial course for my career.

By Boerescu V

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Aug 18, 2020

Great professor. i love his explanations

By Rogelio T F J

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Aug 3, 2020

Very informative and must take course!!!

By Joshiah S

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Jun 29, 2020

awesome course case studies were awesome

By Suvarna D

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Jun 27, 2020

All my concept got clear by this course.

By kaval k

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Jun 15, 2020

really liked the content of the course..

By Md H A

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Jun 14, 2020

its amazing special real life case study

By Kuhu M

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Jun 11, 2020

Excellent Course. A real value addition!

By Muneeba I

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May 21, 2020

Good i have many learning..for marketing

By Prakrit P

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Apr 3, 2020

Excellent Course.Learnt a lot.Thank you.