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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,983 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3376 - 3400 of 5,345 Reviews for Marketing in a Digital World

By carlos r

•

Jun 2, 2021

It was great training!

By Lisa S

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Jan 23, 2021

Thoroughly enjoyed it!

By Parasaran P

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Dec 23, 2020

it was really helpful.

By Cristhian D

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Nov 6, 2020

Excellent professor :)

By S M M R P (

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Aug 29, 2020

Excellent presentation

By Madhavan S N

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Aug 18, 2020

its very useful course

By Kanis M F

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Jul 21, 2020

well structured course

By GHAYTADAK S B

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Jul 20, 2020

Fun to learn like this

By Naveen. N C

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Jun 4, 2020

Good course, i love it

By Jiaming G

•

May 24, 2020

Professor is so great!

By OYEWUMI U B

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May 22, 2020

Best course i ever did

By Bharat S

•

May 21, 2020

Really nice experience

By Gabriel F

•

Jan 10, 2020

Great marketing class!

By Juliana P

•

Jun 27, 2017

Excellent course!!!!!!

By Lalita S

•

Sep 27, 2021

very nice experience

By jayant R

•

Sep 22, 2021

an amazing experience

By Bruktawit A

•

Aug 16, 2021

exceed my expectation

By Chidinma

•

Jun 20, 2021

I enjoyed this course

By Li H

•

May 24, 2021

Very practical course

By Abdukhalil T

•

Mar 15, 2021

Fantastic experience!

By Jefferson B

•

Jan 29, 2021

good marketing basics

By Kenneth j f

•

Nov 24, 2020

WONDERFUL EXPERIENCE!

By Kaerytha C d S M

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Nov 5, 2020

incredibly incredible

By Himani S

•

Sep 12, 2020

An amazing course....

By Choi A R

•

Sep 10, 2020

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