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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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3801 - 3825 of 5,367 Reviews for Marketing in a Digital World

By Augustine N

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May 2, 2020

Great Course!

By Simphiwe M

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Apr 3, 2020

Great content

By Abdul k

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Jan 20, 2020

Very Helpful.

By Francis B

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Mar 18, 2019

Great course!

By Taimur K

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Dec 28, 2018

Great course!

By Julia L

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Oct 16, 2018

Great course!

By Juan L Q M

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Mar 5, 2018

Nice content!

By Sylvain R

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Nov 14, 2017

Great course!

By Jorge S

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Oct 28, 2017

great content

By Darmie A

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Sep 22, 2017

Great Course!

By Nikita K

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Sep 8, 2017

Great course!

By Tiago J S

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Jul 27, 2017

Great course!

By Sadek k

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Dec 23, 2016

Great Content

By Sutanu K

•

Sep 27, 2016

good learning

By Apurva P

•

Sep 15, 2016

Superb Course

By Maria I S P

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Aug 14, 2016

I love it!!!!

By Laura O

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Jun 12, 2016

Very helpful!

By Marcos D B

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Apr 27, 2016

Great course!

By James T

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Apr 23, 2016

Great course!

By Puneet J

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Feb 28, 2016

Its Excellent

By Andy S

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Feb 12, 2016

Great Course!

By Ani E

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Aug 19, 2015

Great course!

By Punchi H N R

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Oct 13, 2025

Great course

By Gautam S

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Mar 23, 2025

Good courese

By Anjhuly T P

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Oct 3, 2024

espectacular