Did you know that traditional ad metrics often fail to capture the true impact of brand awareness? Brand-lift surveys bridge that gap by revealing how campaigns actually shift audience perception and intent.
Measure Campaign Lift with Brand Surveys
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Measure Campaign Lift with Brand Surveys
This course is part of Digital Campaign Management & Optimization Specialization
Instructor: Hurix Digital
Included with
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Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Brand-lift measurement proves ad impact beyond performance metrics, optimizing budget and strategy with data-driven insights.
Systematic control group analysis removes market noise, ensuring accurate attribution of campaign effects to specific ad initiatives.
Platform-native tools and analytical frameworks create scalable systems for ongoing campaign effectiveness evaluation.
Rigorous statistical survey design and audience segmentation determine the reliability and actionability of brand-lift insights.
Skills you'll gain
- Brand Awareness
- Marketing Analytics
- Data-Driven Decision-Making
- Advertising Campaigns
- Target Audience
- Digital Advertising
- Performance Measurement
- Brand Management
- Analysis
- Performance marketing
- Advertising
- Branding
- Marketing Psychology
- Performance Analysis
- Survey Creation
- Customer Insights
- Marketing Effectiveness
- Business Metrics
- Online Advertising
Details to know
Shareable certificate
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Recently updated!
January 2026
Taught in English
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This course is part of the Digital Campaign Management & Optimization Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the setup and configuration of brand-lift surveys within advertising platforms to measure campaign effectiveness on new audiences.
What's included
2 videos1 reading2 assignments
Learners will master the analysis and interpretation of brand-lift measurement results to quantify campaign effectiveness and generate strategic insights for executive reporting and campaign optimization.
What's included
3 videos3 assignments
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