Enterprise Product Management Fundamentals

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Enterprise Product Management Fundamentals

This course is part of multiple programs.

Instructor: Microsoft

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5 modules

Gain insight into a topic and learn the fundamentals.

286 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

92%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

286 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

92%

Most learners liked this course

Skills you'll gain

Tools you'll learn

Microsoft 365

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments¹

AI Graded see disclaimer

Taught in English

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There are 5 modules in this course

Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.

By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.

By the end of this module, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

What's included

8 videos12 readings4 assignments1 discussion prompt

8 videos Total 32 minutes

The product management journey begins 5 minutes
A day in the life of a product manager 2 minutes
Day in the life 5 minutes
The product manager's skill set 2 minutes
Choosing your tools for success 4 minutes
Using Copilot for product management tasks 6 minutes
Popular product management frameworks 5 minutes
Agile vs. Waterfall 2 minutes

12 readings Total 120 minutes

Microsoft AI Product Manager program set up 10 minutes
The core competencies of product management 10 minutes
The product manager's impact on the bottom line 10 minutes
Enterprise software product management fundamentals 10 minutes
Case study: Managing enterprise cloud products 10 minutes
Essential skills for successful product managers 10 minutes
Navigating tools and technologies 10 minutes
How to set yourself up for success 10 minutes
Getting started with Power BI and Microsoft Project 10 minutes
Kanban, Scrum, and Waterfall 10 minutes
Choosing the right methodology for your product 10 minutes
Enterprise development frameworks 10 minutes

4 assignments Total 90 minutes

Product management methodologies 30 minutes
Activity: Creating a compliant development process 30 minutes
Assessing the core responsibilities and skills of a product manager 15 minutes
Responsibilities of a product manager 15 minutes

1 discussion prompt Total 10 minutes

Reflect on your own experiences working on projects or teams 10 minutes

By the end of this module, you will be introduced to conducting effective market research and competitive analysis, gathering and interpreting relevant data, and using these insights to make informed product decisions.

What's included

7 videos7 readings4 assignments

7 videos Total 30 minutes

Unveiling market needs 3 minutes
Designing effective surveys 7 minutes
Using Copilot for market research 5 minutes
The art of competitive analysis 4 minutes
Using Power BI for market intelligence 4 minutes
How product managers use data to drive decisions 4 minutes
Navigating the sea of information 2 minutes

7 readings Total 70 minutes

Surveys, interviews, and focus groups 10 minutes
Market research techniques 10 minutes
A framework for competitive intelligence 10 minutes
Exploring diverse market research methods 10 minutes
Choosing the right tools for the job 10 minutes
Understanding Enterprise software buyers 10 minutes
Data-driven product management 10 minutes

4 assignments Total 90 minutes

Applying market research and competitive analysis 30 minutes
Activity: Enterprise software market analysis 30 minutes
Evaluating market research techniques 15 minutes
Methods for collecting and analyzing market data 15 minutes

By the end of this module, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

What's included

7 videos9 readings4 assignments

7 videos Total 29 minutes

The product development life cycle 3 minutes
Exploring the stages of product development 5 minutes
Continuous improvement and iteration 2 minutes
Managing product development tools and techniques 5 minutes
Enterprise documentation best practices 6 minutes
Minimize risk, maximize success 6 minutes
Navigating challenges with confidence 2 minutes

9 readings Total 90 minutes

From discovery to post-launch optimization 10 minutes
A product manager's checklist 10 minutes
Security and compliance in enterprise development 10 minutes
Effective testing checklists 10 minutes
Cross-functional collaboration 10 minutes
Managing a mature product 10 minutes
Creating and maintaining enterprise documentation 10 minutes
Risk management in product development 10 minutes
Lessons from product development challenges 10 minutes

4 assignments Total 90 minutes

Identifying and mitigating risks in product development 30 minutes
Activity: Product development process 30 minutes
Stages and challenges of the product development life cycle 15 minutes
Creating key product documentation 15 minutes

By the end of this module, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

What's included

7 videos10 readings4 assignments

7 videos Total 28 minutes

The power of a product vision 3 minutes
Defining a product vision 6 minutes
From strategy to execution 2 minutes
The art of the value proposition 5 minutes
Communicating value with Microsoft enterprise tools 5 minutes
SWOT analysis explained 5 minutes
Your product's x-ray vision 3 minutes

10 readings Total 100 minutes

Understanding product vision ownership 10 minutes
Crafting a compelling product vision 10 minutes
Integrating security and compliance into product vision 10 minutes
Communicating your product's unique benefits 10 minutes
SWOT analysis and Porter's Five Forces 10 minutes
The strategic compass 10 minutes
Beyond features and benefits 10 minutes
Your product's elevator pitch 10 minutes
Strategic frameworks for product managers 10 minutes
Case study: Analyzing the enterprise software market 10 minutes

4 assignments Total 90 minutes

Product vision and value proposition 30 minutes
Defining and applying product vision 15 minutes
Creating effective value propositions 15 minutes
Activity: Enterprise software product strategy 30 minutes

By the end of this module, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.

What's included

8 videos5 readings4 assignments

8 videos Total 29 minutes

A visual guide to the future 2 minutes
Balancing strategic value and customer needs 5 minutes
Navigating product development 2 minutes
Using Microsoft Project for enterprise roadmaps 5 minutes
The prioritization puzzle 3 minutes
Balancing business goals and customer needs 5 minutes
Stakeholder management 5 minutes
Harmonizing diverse perspectives 2 minutes

5 readings Total 50 minutes

Building a product roadmap 10 minutes
Clarity is key 10 minutes
Product roadmap best practices for new PMs 10 minutes
Making tough choices in product development 10 minutes
Building strong relationships with stakeholders 10 minutes

4 assignments Total 90 minutes

Product roadmapping and prioritization 30 minutes
Activity : Enterprise software release planning 30 minutes
Building and utilizing product roadmaps and requirements 15 minutes
Feature prioritization frameworks 15 minutes

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Instructor

Instructor ratings

(70 ratings)

Microsoft

287 Courses 2,326,945 learners

Offered by

Microsoft

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Reviewed on Jul 9, 2025

This course gives you all the essential techniques and tools to succeed as a Product Manager even if you're starting from scratch.

Reviewed on Nov 30, 2025

This course is exceptionally well-structured and provides highly practical insights. It is strongly recommended for professionals seeking to enhance their expertise in enterprise product management.

Reviewed on Jan 10, 2026

this course showed me a proper direction and vision on how the world of product development happens across different industries.

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