Microsoft
Negotiation and Ethical Practices in Account Management

Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Microsoft

Negotiation and Ethical Practices in Account Management

 Microsoft

Instructor: Microsoft

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your Marketing expertise

This course is part of the Microsoft Account Manager with Generative AI Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Microsoft

There are 3 modules in this course

This module develops systematic approaches to negotiation that create win-win outcomes while strengthening long-term client relationships. Learners will master fundamental negotiation principles, contract negotiation strategies, and data-driven techniques that support the formation of successful business agreements. The module emphasizes ethical practices, confidentiality requirements, and appropriate use of AI assistance to enhance preparation while maintaining human oversight throughout the negotiation process.

What's included

4 readings3 assignments

This module focuses on developing systematic approaches to prospect identification, qualification, and engagement that maximize conversion potential while building strong foundation relationships. Learners will explore strategic techniques for identifying high-potential prospects, effectively assessing client needs, and developing personalized engagement strategies that create value for both parties. The module emphasizes leveraging CRM systems and AI insights to enhance prospect intelligence while maintaining data accuracy and privacy standards throughout the engagement process.

What's included

3 readings3 assignments

This module equips account managers with the knowledge and skills to recognize, analyze, and navigate ethical challenges in professional practice. Students will learn systematic approaches to ethical decision-making, understand regulatory compliance requirements, and develop frameworks for maintaining professional integrity while leveraging AI tools responsibly. The module emphasizes the critical importance of ethical leadership in building lasting client relationships and organizational trust.

What's included

2 readings

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
278 Courses2,140,106 learners

Offered by

Microsoft

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.