In this course, you'll learn how to leverage AI to drive business value and strategy. Gain insights into AI's role in business operations and how to implement it effectively. You'll be guided through real-world applications, industry perspectives, and actionable strategies to maximize AI’s impact. What sets this course apart is its focus on practical, business-driven results, ensuring that you understand how to implement AI in your organization. Designed for non-technical business leaders, this course is perfect for those seeking to unlock the potential of AI in their companies.

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The AI Value Playbook: Making AI Work in the Real World

Instructor: Packt - Course Instructors
Included with 
Recommended experience
What you'll learn
Understand core AI concepts and their practical applications
Develop strategies to integrate AI into business operations
Learn how to drive competitive advantage through AI
Skills you'll gain
- Responsible AI
- Data-Driven Decision-Making
- Business Leadership
- Data Governance
- Artificial Intelligence and Machine Learning (AI/ML)
- AI Product Strategy
- Legal Technology
- Customer Service
- Business Transformation
- Business Process Automation
- Generative AI
- Machine Learning
- Data Management
- Business Strategies
- Artificial Intelligence
- Customer experience improvement
- Technology Strategies
Details to know

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November 2025
34 assignments
See how employees at top companies are mastering in-demand skills

There are 34 modules in this course
In this section, we explore practical AI strategies for business growth, focusing on data-driven decision frameworks and scalable integration models for non-technical leaders.
What's included
2 videos1 reading1 assignment
In this section, we explore core AI concepts, types like machine learning and generative AI, and the AI technology stack to understand their business applications and limitations.
What's included
1 video4 readings1 assignment
In this section, we explore real-time speech recognition and conversational AI applications for meeting optimization and collaborative knowledge sharing in enterprise environments.
What's included
1 video1 reading1 assignment
In this section, we explore integrating generative AI with proprietary data to enhance business operations, focusing on reducing hallucination, bias, and ensuring compliance for reliable AI deployment.
What's included
1 video1 reading1 assignment
In this section, we explore AI integration in customer service, focusing on ROI, human-AI collaboration, and strategic deployment for improved satisfaction and operational efficiency.
What's included
1 video1 reading1 assignment
In this section, we explore data governance, integrated platforms, and business value alignment to drive sustainable growth through analytics and strategic data management.
What's included
1 video1 reading1 assignment
In this video, we introduces Ruben Ortega, a General Partner at Enjoy the Work, and highlights his professional experience.
What's included
1 video1 reading1 assignment
In this section, we explore AI observability and explainability for enterprise applications, emphasizing measurable metrics, transparent systems, and responsible AI frameworks to ensure trust and compliance.
What's included
1 video1 reading1 assignment
In this section, we explore integrating AI and data into business strategies to enhance efficiency and revenue through stakeholder mapping and data-driven frameworks.
What's included
1 video1 reading1 assignment
In this section, we explore AI-driven contract management solutions, analyze legal tech challenges, and design modular systems to enhance efficiency and innovation in legal workflows.
What's included
1 video1 reading1 assignment
In this section, we explore data-driven decision-making, customer behavior analysis using SQL, and designing low-stakes data products to build trust and achieve measurable outcomes.
What's included
1 video1 reading1 assignment
In this section, we explore the last mile approach to align data strategies with business value, analyze value chain opportunities, and implement decentralized team structures for measurable outcomes.
What's included
1 video1 reading1 assignment
In this section, we explore strategic AI implementation through phased pilots, customer segmentation, and data-driven decision-making to drive business improvements and stakeholder buy-in.
What's included
1 video1 reading1 assignment
In this section, we explore synthetic data generation, causal ML integration, and knowledge-based AI architectures, emphasizing their practical applications in industrial and financial domains.
What's included
1 video1 reading1 assignment
In this section, we explore AI opportunities in high-volume processes, strategies for responsible adoption, and challenges in implementation. Key concepts include automation, ethical integration, and collaboration for impactful solutions.
What's included
1 video1 reading1 assignment
In this section, we explore aligning data strategies with stakeholder needs, using 2x2 matrices for prioritization, and balancing data quality for faster impact.
What's included
1 video1 reading1 assignment
In this section, we explore capability-based project execution, data integration, and designing insurance products through real-world health data insights and incremental delivery strategies.
What's included
1 video1 reading1 assignment
In this section, we explore integrating data for cross-functional insights, leveraging AI in creative strategies, and designing frameworks for data transparency and collaboration.
What's included
1 video1 reading1 assignment
In this section, we explore implementing CRM systems, analyzing data for insights, and designing unified data structures to enhance clarity and business outcomes.
What's included
1 video1 reading1 assignment
In this section, we explore data-driven decision-making, aligning strategies with business outcomes, and designing scalable governance frameworks for transformational impact.
What's included
1 video1 reading1 assignment
In this section, we explore data governance frameworks and engagement metrics to drive business value, emphasizing structured data practices and their role in strategic decision-making and reader engagement.
What's included
1 video1 reading1 assignment
In this section, we explore data-driven decision-making, business problem-solving with data science, and designing scalable solutions for operational efficiency in diverse industries.
What's included
1 video1 reading1 assignment
In this section, we explore user-centric design, customer journey analysis, and omnichannel strategies to enhance engagement and drive data-informed business outcomes.
What's included
1 video1 reading1 assignment
In this section, we explore probabilistic modeling in data science, communication of AI limitations to leadership, and real-world applications in mobility solutions.
What's included
1 video1 reading1 assignment
In this section, we examine AI-driven localization workflows, scalable dubbing solutions, and the economic impact of reducing barriers to global content access.
What's included
1 video1 reading1 assignment
In this section, we examine how RAG and LLMs enhance personalized learning for healthcare technicians, focusing on context-aware systems and tailored educational applications.
What's included
1 video3 readings1 assignment
In this section, we explore AI personalization in non-English digital communities, focusing on inclusivity and relevance.
What's included
1 video3 readings1 assignment
In this section, we explore AI-powered virtual agents that enhance service efficiency. Key concepts include secure deployment, context-dependent solutions, and scalable enterprise strategies.
What's included
1 video2 readings1 assignment
In this section, we explore how generative AI transforms innovation through data-driven creativity and business integration.
What's included
1 video5 readings1 assignment
In this section, we explore using enterprise data to enhance customer profitability through stakeholder engagement, incremental data management, and actionable insights for sustainable business growth.
What's included
1 video3 readings1 assignment
In this section, we explore AI-driven strategies for predicting and reducing customer churn through data analysis and actionable insights.
What's included
1 video4 readings1 assignment
In this section, we explore how language models like ChatGPT improve audience insights and marketing strategies through real-world case studies.
What's included
1 video3 readings1 assignment
In this section, we examine how multimodal LLMs enhance software development and customer innovation through AI integration, focusing on internal and external applications for efficiency and creativity.
What's included
1 video3 readings1 assignment
In this section, we explore AI strategies for operational efficiency, value creation, and scalable frameworks across industries, emphasizing measurable outcomes and strategic alignment.
What's included
1 video8 readings1 assignment
Instructor

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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
More questions
Financial aid available,

