Transform your ability to initiate and shape high-value sales conversations with today’s informed and skeptical buyers. In this course, you’ll harness digital prospecting, advanced questioning, and techniques to actively challenge buyers in ways that build trust. Tailored for India and US markets—including regional buyer psychologies and multi-lingual realities—it contains strategies to overcome common barriers in lead generation, discovery, and buyer instigation. You’ll learn to develop insights, clarify customer needs, and keep your pipeline robust with actionable, evidence-based methods for success. This course enables you to establish yourself as a consultative, trusted advisor, not just a vendor.

New! Discover how 91% of learners achieved at least one positive career outcome. Learn more.


Recommended experience
What you'll learn
Challenge buyer assumptions, adapt across cultures, and manage pipelines with data-driven precision.
Skills you'll gain
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

There are 3 modules in this course
Unlock the power of data-driven prospecting and lead qualification in today’s high-competition sales environment. In this module, you will gain hands-on expertise in leveraging advanced CRM and AI tools to identify and engage high-potential leads in both Indian and US markets. You’ll learn to build regionally adapted, multilingual outreach campaigns, rapidly assess buyer needs, and navigate complex organizational structures. Whether you’re selling to a tech startup in Bangalore or a global enterprise in New York, this module gives you the skills to boost your pipeline and win trust with every conversation.
What's included
7 videos1 reading2 assignments1 plugin
Transform your approach to sales by mastering the art of constructively challenging buyer assumptions. In this module, you’ll learn to provoke new thinking, uncover hidden pain points, and handle skepticism with a powerful mix of empathy and assertiveness. You’ll discover how to balance persuasion with respect, tailoring your communication for buyers across cultures. These next-level skills are vital for solution-oriented sales professionals seeking greater influence and trust in fast-evolving industries.
What's included
7 videos1 reading3 assignments2 plugins
Unlock the skills that drive deals forward from first discovery to final close. In this module, you will master advanced discovery and disciplined pipeline management—both essential for steering complex opportunities to successful outcomes. Learn proven techniques to prioritize leads, keep your pipeline healthy, and maintain deal momentum with value-driven follow-ups and seamless handoffs. Whether leading virtual discovery meetings or integrating CRM data for sharper insights, you’ll gain the strategies needed to excel in India and US markets. Bring rigor and results to every stage of your sales journey.
What's included
8 videos1 reading3 assignments1 plugin
Instructor

Offered by
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.


