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Learner Reviews & Feedback for Content, Advertising & Social IMC by Northwestern University

4.7
stars
1,108 ratings

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

FS

Sep 19, 2016

This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.

MM

Feb 2, 2020

its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine

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51 - 75 of 170 Reviews for Content, Advertising & Social IMC

By Mohamed S S S

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Apr 20, 2020

I really liked this course especially the A/B testing part and the KPI's part

By Shamika K

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May 1, 2020

Coursera provide is good knowledge for students. I like learning process.

By Haneen k

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Dec 30, 2023

Information rich course that well change your perspective on many things

By Vikas D

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Jun 5, 2016

Good detailing and examples shared help to understand concepts better.

By Santiago M

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Nov 10, 2020

Happy! Build up a little bit more my knowledge on Social Marketing.

By Mark B

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Aug 6, 2017

Excellent course providing valuable insights to approaching social

By Sophie Q

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Sep 24, 2020

Very useful theories and tips for various marketing strategies!

By Eugene T

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Jan 4, 2016

Great coverage on content creating and Social IMC strategies

By Danielle C

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Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

By Patrick L

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Nov 16, 2016

Join the winning team were all is happening. Great Course.

By ANTONIO T

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Sep 24, 2016

Excelente Course. It needs more languages in the subtitles

By Sharmistha M

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Mar 26, 2020

The A/B Split test is explained so simply and perfectly.

By Auadhati D

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May 15, 2020

i loved this course, its really helpful and productive

By Josefina C

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Jan 2, 2017

Excellent course. Contains a really useful information.

By Michael L

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Jul 3, 2021

Challenging courses, Thank you for the explanation.

By Dzenan B

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Jan 6, 2016

Great course with excellent examples and materials.

By Nelly M C S

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Jun 3, 2021

Excelente curso. Excelente Facilitador. GRACIAS

By Dominic E

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Nov 13, 2020

Excellent information if you want to scale up.

By Ho T V

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Dec 23, 2019

Good course, brings a lot of useful knowledge!

By Geoffrey K

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Jan 11, 2016

Extremely well explained and great teachers.

By Rajveer S A

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Sep 24, 2025

Great way to Learn about marketing industry

By Asita S

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Mar 15, 2023

Very details and simple way of explanations

By Tifanny S

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Sep 11, 2021

Very clear explanation, and very practical

By Vay R

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Dec 7, 2016

My favorite in the specialization thus far

By B M R

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Dec 18, 2015

Nice course. Thanks to all the professors.