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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,557 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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By Tanya S

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Jul 7, 2022

Good job

By Manuel A

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Jul 27, 2021

perfect

By SHRUTI A

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Aug 18, 2024

amazing

By Neha I S

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Oct 12, 2023

awesome

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Sep 23, 2023

awesome

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Jul 11, 2022

Perfect

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Apr 5, 2022

supurb

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Sep 15, 2021

love it

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Jan 17, 2025

Superb

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Mar 23, 2023

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Jun 27, 2021

great!

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Apr 13, 2025

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Jul 19, 2023

ggood

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Jun 25, 2023

goood

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May 14, 2023

merci

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May 3, 2023

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Mar 1, 2023

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Feb 28, 2023

Good!

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Jan 7, 2023

Super

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Sep 1, 2021

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Jul 3, 2021

Great

By Alberto E C Z

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Apr 22, 2021

10/10

By Francesco P

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Jan 24, 2021

Super

By Debashis B

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Dec 13, 2020

great