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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,557 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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126 - 150 of 676 Reviews for Fundamentals of Social Media Advertising

By MD. J M

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Feb 17, 2023

That was really enjoyable and too much learning about Facebook and Instagram ads. I am so much to learn it.

By Hanne M N

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Jun 24, 2021

Great course! Extensive material and plenty of opportunity to practice_ A hands-on practical experience!

By Carlene B

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Mar 16, 2021

Very informative and useful. The final project was really a useful exercise.

Many thanks to the Instructor

By Jose L C

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Dec 3, 2020

Professor Daniel is create. I learned a lot on the class to use on my personal and business social media.

By Sharon J R

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Aug 16, 2023

Very Useful and learnt a lot. Its been a long time since i wanted to pursue a certificate in Advertising

By Moses A

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May 31, 2023

I learn a lot about creative briefs and how to creat ad copy for social media advertising—lovely course.

By Amr H

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May 26, 2023

it's really useful and encouraging, but it's gonna to be great if there's a bdf brife for each course .

By sudesh a

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Aug 9, 2022

It was an amazing learning experience in this course. Danial Explained everything in detail. Thank You.

By Lara b d

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Mar 3, 2021

It was really interesting all the content. Sometimes a quite difficult but amazing to learn! Thank you

By Francis U

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Jun 1, 2022

direct and post examples that are easy to understand... and break down the steps into managable sizes

By eduardo m

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Jul 31, 2023

GREAT class, although your learning the fundamentals it teaches you the correct process step by step

By Wissam s

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Dec 19, 2020

A great course in which I learned the methods and strategies of producing successful content and ads

By HADI H

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Sep 17, 2024

It is a very good course, but I have a problem with the size of the certificate; it is out of cage.

By Félix T

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Jun 26, 2021

Me gusto mucho el brief creativo, gran herramienta de trabajo para la publicidad en redes sociales.

By Terrance W

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Oct 14, 2020

I really like the course as it is accessible with rich information content but not boring or stale.

By Friedrich R

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Dec 4, 2020

I found this course to be truly enlightening with regards to how advertising affects social media.

By Muhammad N H

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Jun 6, 2023

i am very happy with learning with meta i have learning a lot of things and skills thank you meta

By Salim F

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Jun 28, 2022

it's better if the courses was bit longer and with more examples , between 5 to 8 min per video .

By Denzel M

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Dec 12, 2022

I was super excited about learning how to write social media ad copy. Great introductory course!

By Annetta T

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May 17, 2022

As a result of this course, I gain a thorough understanding about the social media advertising.

By Mahmoud

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Nov 1, 2023

It's a great start for the basics of advertisements and the instructor is really professional

By Raphael U

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Dec 3, 2020

I love how fundamental this course is. It's concise but also very informing. I learned a lot.

By Zeeshan A

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May 6, 2023

A very useful course for beginners, and for those who wants to start social media marketing.

By Ridwan A

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May 20, 2022

Thanks so very much! This course is really helpful. You guys should try to take it sometime.

By Hassan A O

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Jul 9, 2021

a very short course about social media advertisement and there is a lot to learn and is fun.