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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,557 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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326 - 350 of 676 Reviews for Fundamentals of Social Media Advertising

By Milton G M G

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Jun 28, 2025

Es una experiencia increíble

By EVELYN G

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Mar 25, 2024

Excelente y muy instructivo.

By Eniola A

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Sep 2, 2022

i really enjoyed this course

By Deepika k

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Aug 18, 2022

very useful course to pursue

By AbdurRahman F

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Mar 14, 2022

A really value added course.

By Deepika M D

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Feb 24, 2022

Great Course! Very hands on.

By Olajide A

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Nov 29, 2020

It was a comprehensive class

By Syed N G

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Aug 4, 2021

Good job by the instructor!

By Michael k

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Jun 18, 2021

Really great. Super teacher

By Sean R P I

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Nov 30, 2020

Thank you. I learned a lot.

By Valentina L

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Nov 15, 2020

Very complete and entertain

By M. B A

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Jun 19, 2023

thanks it was very helpful

By Thilanka R

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Feb 1, 2023

Very good and knowledgeble

By mahnoor d

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Sep 25, 2022

great course a must have.

By Ana M L F

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Aug 12, 2021

El contenido es de calidad

By Edwin L V

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Jul 9, 2021

Excellent learning session

By Boushra R

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Jun 25, 2023

thanks for the instructor

By GABRIELA D L M G

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Aug 15, 2021

Me gusto mucho este curso

By Hazel A C

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Oct 25, 2020

Practical and informative

By GIACINTI C F

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May 5, 2025

muy interesante el curso

By Hailye M A

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Aug 16, 2024

it was interesting !!!!!

By Janith C

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Apr 1, 2024

Really worth this course

By Prachanda R

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Feb 9, 2024

The Course is just great

By Malaika S M

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Jun 29, 2023

challenging but worth it

By M. N

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Mar 1, 2023

Great fundamental course