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Learner Reviews & Feedback for Social Media Advertising by University of Colorado Boulder
329 ratings
About the Course
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Top reviews
KO
Aug 15, 2020
Excellent course! I could say that this course has been one of my favorite from Digital Advertising Strategy Specialization so far. Great video and reading lectures.
HS
Jun 4, 2020
Thank to Chris Vargo for the big knowledge and the skills that he shared it with us, i advise all to take this course.
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By Elena B
•Apr 18, 2022
super boring