Innovation Career Lessons from a Master

Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.

Technion - Israel Institute of Technology

Innovation Career Lessons from a Master

This course is part of Startup Entrepreneurship Specialization

Instructors: Prof. (Emeritus) Shlomo Maital

17,134 already enrolled

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

351 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

351 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Startup Entrepreneurship Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur.

We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.

What's included

10 videos6 readings3 assignments1 peer review

10 videos Total 80 minutes

Introduction 16 minutes
Love and Knowledge are Infinite, Grow and Share - video 1 7 minutes
Love and Knowledge are Infinite, Grow and Share - video 2 5 minutes
Love and Knowledge are Infinite, Grow and Share - video 3 9 minutes
Learning from Failure and Success - video 1 10 minutes
Learning from Failure and Success - video 2 6 minutes
Learning from Failure and Success - video 3 7 minutes
Nothing Moves Without a Vision - video 1 8 minutes
Nothing Moves Without a Vision - video 2 4 minutes
Nothing Moves Without a Vision - video 3 8 minutes

6 readings Total 60 minutes

General Instructions for the course 10 minutes
A Letter to Our Learners 10 minutes
Additional Readings - Introduction 10 minutes
Additional Readings - Love and Knowledge are Infinite: Grow and Share 10 minutes
Additional Readings - Learn from Failures and Successes: Failing is Good! 10 minutes
Additional Readings - Nothing Moves without a Vision 10 minutes

3 assignments Total 90 minutes

Love & Knowledge 30 minutes
Failure & Success 30 minutes
Vision 30 minutes

1 peer review Total 120 minutes

Debriefing 120 minutes

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.

What's included

9 videos3 readings3 assignments1 peer review

9 videos Total 67 minutes

Have a Differentiated Market Transforming Strategy - video 1 7 minutes
Have a Differentiated Market Transforming Strategy - video 2 8 minutes
Have a Differentiated Market Transforming Strategy - video 3 8 minutes
Dare to take action - video 1 10 minutes
Dare to take action - video 2 7 minutes
Dare to take action - video 3 5 minutes
Fight Resistance - video 1 6 minutes
Fight Resistance - video 2 10 minutes
Fight Resistance - video 3 6 minutes

3 readings Total 30 minutes

Additional Readings - Have a Differentiated Market-Transforming Strategy 10 minutes
Additional Readings - Dare to Take Action 10 minutes
Additional Readings - Fight Resistance 10 minutes

3 assignments Total 90 minutes

Build a Differentiated Market Strategy 30 minutes
Dare to Take Action 30 minutes
Fight Resistance 30 minutes

1 peer review Total 120 minutes

Value-Creating features 120 minutes

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.

What's included

9 videos3 readings3 assignments1 peer review

9 videos Total 66 minutes

It's all About the Ecosystem - video 1 8 minutes
It's all About the Ecosystem - video 2 7 minutes
It's all About the Ecosystem - video 3 7 minutes
Build a Team with the Right Culture - video 1 6 minutes
Build a Team with the Right Culture - video 2 11 minutes
Build a Team with the Right Culture - video 3 6 minutes
Keep it Simple - video 1 10 minutes
Keep it Simple - video 2 7 minutes
Keep it Simple - video 3 6 minutes

3 readings Total 30 minutes

Additional Readings - It is All About the Ecosystem 10 minutes
Additional Readings - Build a Team: It is About the Culture 10 minutes
Additional Readings - Keep It Simple! 10 minutes

3 assignments Total 90 minutes

Ecosystems 30 minutes
Build a Team 30 minutes
Keep It Simple 30 minutes

1 peer review Total 60 minutes

Ecosystem 60 minutes

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.

What's included

9 videos3 readings2 assignments1 peer review2 discussion prompts

9 videos Total 77 minutes

Work Hard - video 1 10 minutes
Work Hard - video 2 7 minutes
Summary 5 minutes
Interview with Nobel Prize winner Prof. Dan Shechtman - video 1 6 minutes
Interview with Nobel Prize winner Prof. Dan Shechtman - video 2 5 minutes
Interview with Ariel Maislos (Anobit) 20 minutes
Interview with Uri Weiser - part 1 7 minutes
Interview with Uri Weiser - part 2 9 minutes
Interview with Uri Weiser - part 3 9 minutes

3 readings Total 30 minutes

Additional Readings - Work Hard 10 minutes
General Instructions for Final Assignment 10 minutes
Podcast by Kfir Damari (SpaceIL) 10 minutes

2 assignments Total 60 minutes

Summary & Conclusion 30 minutes
Group Discussion Participation 30 minutes

1 peer review Total 60 minutes

Final assignment 60 minutes

2 discussion prompts Total 20 minutes

Group Discussion no. I: What will you take from the interviews? 10 minutes
Group Discussion no. II: Ask the Master 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings

(61 ratings)

Prof. (Emeritus) Shlomo Maital

Technion - Israel Institute of Technology

4 Courses 102,684 learners

Offered by

Technion - Israel Institute of Technology

Explore more from Entrepreneurship

Technion - Israel Institute of Technology
Cracking the Creativity Code: Discovering Ideas
Course
Technion - Israel Institute of Technology
From Idea to Startup
Course
Technion - Israel Institute of Technology
Action-Driven Business Plan: From the ‘Classroom’ to the World
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
86.32%
4 stars
9.68%
3 stars
2.84%
2 stars
0.28%
1 star
0.85%

Showing 3 of 351

Reviewed on May 13, 2023

The course is a wonderful way to learn from the best people who had lots of experience in the field of innovation. Thank you for the course, I have learned a lot.

Reviewed on Sep 22, 2020

i really learnt a lot in this course. thanks to all lecturers for their help.

Reviewed on Jun 28, 2020

The course has tons of valuable knowledge about systematically creative tools. I love the course.

View more reviews

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.