This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success.
The Future of Sports Marketing
The Future of Sports Marketing
This course is part of Sports Marketing: The Technological Formula Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Expand into global markets and adapt to cultural differences.
Design fan-first models with personalized content and memberships.
Build modern revenue streams with digital products and pricing innovation.
Skills you'll gain
- Innovation
- Global Marketing
- Brand Management
- Business Modeling
- Personalized Service
- Revenue Management
- Digital Transformation
- Price Negotiation
- Customer Engagement
- Cultural Sensitivity
- Content Strategy
- Metadata Management
- Artificial Intelligence
- Business Management
- Customer Relationship Management
- User Experience Design
- Customer experience improvement
- Augmented and Virtual Reality (AR/VR)
- Marketing Strategy and Techniques
- Data-Driven Decision-Making
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
6 assignments
Taught in English
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This course is part of the Sports Marketing: The Technological Formula Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Examine strategies for expanding into international markets and harnessing cultural diversity to drive marketing success. Learn from Real Madrid’s global achievements and discover how world-class brands build their international presence.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explore the shift from traditional marketing to models that put fans at the center. This module covers personalized experiences, exclusive content, memberships, and experiential marketing strategies that foster deeper fan loyalty and engagement.
What's included
6 videos3 readings2 assignments1 discussion prompt
Unlock strategies for diversifying revenue streams in sports marketing. Learn about innovative approaches to ticketing, merchandise, digital content, and premium memberships that maximize growth and ensure long-term sustainability.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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