In this course, you'll start to develop your personalized approach to TikTok content creation. You'll learn why having a strategic plan is crucial for consistent growth and engagement on the platform. You'll create your own content strategy that aligns with your goals and target audience. By the end of this lesson, you'll have a clear roadmap for the types of content you'll create and how you'll approach building your TikTok presence.



Recommended experience
What you'll learn
Develop effective strategies for TikTok content creation.
Details to know

Add to your LinkedIn profile
July 2025
2 assignments
See how employees at top companies are mastering in-demand skills

There is 1 module in this course
In this lesson, you'll start to develop your personalized approach to TikTok content creation. You'll learn why having a strategic plan is crucial for consistent growth and engagement on the platform. You'll create your own content strategy that aligns with your goals and target audience. By the end of this lesson, you'll have a clear roadmap for the types of content you'll create and how you'll approach building your TikTok presence.
What's included
2 videos2 readings2 assignments1 plugin
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Marketing
- Status: Free Trial
- Status: Free Trial
- Status: Free Trial
Aptly
- Status: Free Trial
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
Financial aid available,