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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
345 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

YG

Apr 9, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

PC

Mar 6, 2025

Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.

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101 - 102 of 102 Reviews for Artificial Intelligence in Marketing

By Marcos C

Aug 26, 2025

This is a very good class until you get to the very end where you have to wait for other students to rate your paper. This is ridiculous. Instead of passing a test to complete the class, you are at the mercy of others, hoping your paper will be chosen to be reviewed in order to achieve class completion, it seems incredibly random. I need a completion certificate in order to be refunded from my work, but now I have no idea when or if that might ever happen. This is the second Coursera class I've taken through work, but it's the first time I've run into this problem. I work for a government contractor, we have close to 1000 employees, and I can tell you on no uncertain terms I'll be telling our training team to steer our coworkers away from this site so they too don't run into this problem.

By Votarikari H

Aug 6, 2025

very poor response and I have been waiting since many days for the certificate