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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,369 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

JB

May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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1276 - 1300 of 1,404 Reviews for Digital Product Management: Modern Fundamentals

By Karishma M S

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Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.

By Alex W

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May 8, 2020

Strong course offering a broad range of tools useful to PMs across the board.

By Lei W

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Dec 2, 2019

good structure and content, just hope it can include more practical exercises

By Yash M

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Sep 9, 2019

Great course to learn about fundamentals of PM and various techniques used.

By Jaspartap S

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Jan 29, 2025

Too concise and a bit theoretical at times, the guest speakers are amazing

By carlos o m

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Mar 8, 2021

Grande el instructor y los contenidos. Mejorable la traducción al español.

By AKASH K M

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Jun 12, 2020

Last week content was a little vague which made it difficult to understand

By Marcela F

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Jun 21, 2023

Its a great beginner course to tried to understand product management.

By Adeiza I

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Oct 11, 2020

A clear understanding of Product Management, and Leadership tools.

By Nazmul Q Z

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Aug 14, 2021

Was a bit too fast for me. Abstract topics require more examples.

By Hussain A

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Apr 19, 2020

Good overview and breadth of tools for digital product management

By Syfaa R

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Apr 2, 2023

it's helped me so much, especially for my future job. thank you!

By Souvik N

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Dec 23, 2020

I had a wonderful experience and learnt many useful new things,

By Thamyres A d S

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Jun 30, 2020

I like the content and I believe I can use it in my daily work.

By Jenn C

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May 7, 2019

Alex has a great delivery and I like the real world interviews.

By Harris W

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Feb 16, 2025

Pretty high level but helpful for people net new to PM roles.

By Riccardo C

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Jan 4, 2022

I enjoyed the course, great vids and enriched by the speakers

By Vaishnavee R

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May 23, 2020

I learn lot of things related to the digital product manager.

By Lande C

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Nov 18, 2017

Very good introduction and explanation of core principles.

By Shreetoma B

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Jul 22, 2021

It was a really nice crash course for Product Management

By IMMACULATE P

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May 24, 2020

Excellent way of teaching the pros and cons, thank you

By Renosh M

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Dec 2, 2017

Very informative for Digital Product and Data Managers

By Yashpal S

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Aug 19, 2021

it was great learning got to know many new things!!

By Jimmy V

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Nov 26, 2020

Good set of tools and techniques, some good ideas.

By Mohammad S

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Oct 19, 2020

It was great and wonderful. Learnt lot of stuff!