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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SS

May 13, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

OC

May 12, 2023

I enjoyed the lessons and they were challenging especially dealing with numbers and formulas, but that gave me assurance that Coursera offers reliable courses from recognized universities

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1151 - 1175 of 1,836 Reviews for Marketing Analytics

By Joshua S

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Jun 7, 2020

Fantastic experience

By Polina K

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May 12, 2020

that was really good

By MIGUEL A V T

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Apr 30, 2020

Really good content.

By Lawrence M

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Oct 4, 2025

A very good course.

By Priya G

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Sep 5, 2021

Well curated course

By Maulidia D

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Jun 26, 2021

Really good course.

By Shawky F

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Jul 11, 2020

Great course thanks

By Gulnar A

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Jun 3, 2020

thank you very much

By Ankita D B

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May 3, 2020

Interesting Course.

By Arun K R

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Sep 18, 2016

Exceptional course.

By PALAK D 2

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Sep 17, 2021

exceptionally well

By Imran

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Feb 4, 2021

Highly Recommended

By paulos k

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Jan 6, 2021

Excellent course!!

By Shivam G

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Oct 23, 2020

LEARNED NEW STUFFS

By Tawonahama C

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Sep 26, 2020

i enjoyed it a lot

By Suganya.N

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Aug 22, 2020

Its is very useful

By MANSI K

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Aug 13, 2020

Amazing experience

By Purbasa M

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Jul 24, 2020

It was a good one.

By AFZAL H

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Jun 24, 2020

I like this course

By Gangone R

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Jun 19, 2020

very useful course

By MICHAEL V K C

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Jun 9, 2020

Excellent learning

By Antonio B

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May 10, 2020

One word: Amazing!

By CHAITRA C 1

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Apr 27, 2020

very useful course

By Tulasi B

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Sep 30, 2018

Best learning ever

By Sejan R 2 C

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Apr 21, 2018

I love this course