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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1226 - 1250 of 1,836 Reviews for Marketing Analytics

By Jose l J O

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Nov 16, 2015

Just thank you!

By Anish P

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Sep 18, 2024

Amazing Course

By Shahrzad S A

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Nov 4, 2021

It was amazing

By Diego G G A

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Sep 18, 2021

Muy buen curso

By vishal k k

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Aug 12, 2021

great learning

By Hyanese E U

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Dec 12, 2020

really helpful

By Anubha S

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Sep 22, 2020

Awesome course

By Sohail N

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Aug 26, 2020

Great Learning

By Tikesh K

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Aug 11, 2020

it was amazing

By Rheco P

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Aug 1, 2020

Great ! Thanks

By Chakshu S

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Jul 23, 2020

Amazing course

By Dhruv L

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Jul 15, 2020

FANTASTICCCCCC

By Arijeet D

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Jun 24, 2020

amazing course

By Punya J

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Jun 22, 2020

amazing course

By Vikas P

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May 26, 2020

Good course 👍

By Vanessa M

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May 17, 2020

Learned a lot!

By Simon B

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May 12, 2020

it was perfect

By tenri a r

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May 9, 2020

THANKS MR. RAJ

By Shubham K

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May 3, 2020

big big course

By VIPIN C

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Apr 25, 2020

Nice Course...

By Deeksha G

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Apr 19, 2020

Great LEARNING

By Sanket P

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Jul 21, 2017

Super Course !

By Qiuling L

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Oct 3, 2022

Nice courses

By Sidhant O

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Oct 24, 2021

Super Course!

By 张新桐

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Jul 16, 2021

VERT HELPFUL!