The Video Content Creation in Canva course teaches learners how to design, edit, and produce compelling video content optimized for digital marketing. Starting with the fundamentals, learners explore Canva’s video editing interface, learning how to import clips, apply basic transitions, and integrate text overlays into simple product showcase videos. They then advance to enhanced video techniques, applying animations, filters, music, and sound effects to create engaging, audience-ready projects.



Video Content Creation in Canva
This course is part of Canva Essentials Professional Certificate

Instructor: Professionals from the Industry
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3 assignments
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There are 3 modules in this course
Master the essential building blocks of effective video creation in Canva's intuitive editing environment. This module introduces the core interface navigation, video composition principles, and techniques for combining static and dynamic elements into cohesive visual stories. Develop fundamental skills for arranging clips, applying transitions, and structuring visual elements—transforming basic design knowledge into polished video content that captures and maintains viewer attention.
What's included
1 video2 readings1 assignment1 ungraded lab
Elevate basic videos into dynamic, engaging content through strategic animation. This module explores how to apply eye-catching text animations that enhance emotional impact, and implement professional styling techniques that align with brand aesthetics. Learn to create professional-quality videos that drive deeper engagement and retention, turning casual viewers into focused audiences with content that stands out across digital platforms.
What's included
1 video2 readings1 assignment1 ungraded lab
Structure compelling video narratives that guide viewers from initial interest to specific action through strategic storytelling frameworks. This module delivers advanced techniques for creating professional branded sequences, developing narrative arcs that maintain viewer engagement, and optimizing export settings for platform-specific requirements. Master the art of crafting videos with purposeful beginnings and conversion-focused conclusions—transforming technical skills into strategic marketing assets that effectively communicate brand value and drive measurable audience response.
What's included
1 video1 reading1 assignment1 ungraded lab
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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