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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,916 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
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Top reviews

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1151 - 1175 of 2,542 Reviews for Customer Analytics

By yash s

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Feb 14, 2022

Must do course for a modern day marketer

By Lukman L

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Sep 21, 2020

THIS COURSE IS WELL LOADED, THANKS A LOT

By Simona Z (

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Jun 9, 2020

Great course! need to digest for a while

By Sheryl R

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May 3, 2020

Very interesting and challenging course!

By Lim K B J

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Mar 2, 2020

Excellent course on customer analytics.

By Kwame M

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Aug 10, 2019

It was a nice experience.Thanks so much.

By Donovan C

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Jul 16, 2019

Good introduction to business analytics.

By Jena M

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Feb 3, 2019

Week 5 was fab! Really liked Prof Eric !

By Shuai Z

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Jul 23, 2017

Great course to start business analysis!

By Jenna L

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Jun 22, 2016

very useful and helpful to me, thank you

By Ash K

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Apr 19, 2016

Great course for business professionals.

By Julien J

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Jan 13, 2016

Great to start with this course. Thanks!

By Shukry F

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Sep 29, 2024

Very good models for Business Analytics

By Yulia P

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Jan 5, 2021

It was very helpful! Totally recommend!

By ranajit m

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Sep 4, 2020

superb course with excellent faculties.

By MARTIN C

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Aug 3, 2020

excellent course, examples and teachers

By SHARIQUE A K

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May 15, 2020

nice course many new thing i learn here

By Valentine G

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Dec 14, 2019

informative and well thought curriculum

By Anuj G

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Oct 7, 2019

Very informative and easy to understand

By Diana C F M

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Oct 2, 2018

Amazing! thank you for the opportunity!

By ramon p

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Aug 19, 2018

Pretty informative, right to the point.

By Pramod W

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Dec 2, 2017

Very informative, lots of case studies.

By Babli P

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Jul 20, 2017

Great insights about Customer Analytics

By puneet b

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Feb 18, 2017

Insightful and though provoking course.