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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,924 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

Filter by:

2426 - 2450 of 2,545 Reviews for Customer Analytics

By AJINKYA S

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Jun 30, 2025

university level knowledge, useful for basics.

By Keanan T

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Jun 15, 2024

very theoretical, i dont like his indian voice

By Shirley Z

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Dec 17, 2019

The instructor is extremely dull to listen to

By Denis G

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Dec 15, 2015

There are not enough quantity of assignments.

By JIGISHA R P

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Mar 22, 2022

fOR BEGINNNER ITS GREAT INSIGHT OF MARKETING

By Sukirtha S

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Oct 14, 2020

Pretty outdated but still somewhat useful!

By Purvi B

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May 7, 2024

why is there no name on the certificate.

By Alexandra A

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Aug 17, 2020

Lectures are very dry and unengaging.

By Luis M

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Jan 19, 2022

Some information needs to be updated

By Brittany M E

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Mar 28, 2017

Lots of talking, not a lot of doing.

By Terry-Ann L

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Feb 21, 2016

I found this course difficult...

By MUHAMMAD A S B A R

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Dec 12, 2017

A good workout for my brain :)

By Cedric G

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Apr 5, 2016

week 1 is a little complicated

By Kumar A

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Jun 21, 2016

It's provides good exposure!

By Diego F G

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Feb 16, 2016

Good, but not on my scope.

By Jiaqi Z

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Sep 25, 2016

not so interesting

By Saira B G

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Aug 19, 2016

For the secod week

By Mohamed M

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Oct 19, 2016

very high level

By Apolonia L

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Apr 7, 2024

Quite outdated

By Marica C

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Dec 15, 2015

good insights!

By Osama F

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Nov 12, 2021

Decent Course

By brown s

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Feb 14, 2021

Great Course.

By Manish M

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Mar 30, 2020

Not my thing!

By 麦仝历

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Jun 10, 2019

适用性不太强，讲得太浅显

By Antonio P L

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Dec 6, 2015

Good Course