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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,893 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1401 - 1425 of 2,537 Reviews for Customer Analytics

By Marta L S d M

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Apr 22, 2020

Very interesting!

By Ritesh k

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Apr 9, 2020

awesome course...

By shiv k

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Dec 2, 2019

Very Insightfull.

By HiKevin

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Jun 27, 2019

Very good course.

By sriram r a

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Apr 11, 2019

Absolutely great!

By 方浩楠

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Feb 26, 2019

Useful and great!

By Zheng S

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May 5, 2018

学到了一些知识，课程难度稍微有些高

By Evalyn

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Dec 1, 2017

Quite insightfull

By Robert H

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Sep 4, 2016

Excellent course.

By Ankit P

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Jun 3, 2016

Wonderful course.

By Dante C

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Jan 7, 2016

Very hard course.

By Mauro T

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Oct 15, 2015

Excellent course!

By Christopher T

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Oct 29, 2024

Very Insightful!

By Puja M

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Sep 11, 2021

Very Informative

By Sushil B

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Mar 15, 2021

Excellent course

By Sameer A S

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Aug 8, 2020

VERY INFORMATIVE

By Shreya B

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Jun 14, 2020

very insightful!

By Harsh K

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Jun 4, 2020

Very interesting

By Amit W

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May 15, 2020

Excellent course

By Reza K A

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May 14, 2020

very very useful

By Samy A

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Apr 23, 2020

EXCELLENT COURSE

By Rachit N

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Feb 9, 2020

beautiful theory

By Yogesh H B

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Dec 12, 2019

very good course

By Jeremy J

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Sep 26, 2019

Amazing Teachers