Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,895 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

Filter by:

2051 - 2075 of 2,537 Reviews for Customer Analytics

By sina j

•

Mar 28, 2016

very informative , I really enjoyed the course and recommend it to others

By Lee J Y

•

Feb 27, 2017

Excellent course that provide you an overview of the customer analytics.

By Varad V

•

Oct 13, 2015

It should have involved a bit more of detail in the individual analyses.

By Guillaume G

•

Dec 14, 2021

Excellent course with concrete examples. Can be too academic at times.

By Neha D

•

Jun 22, 2020

The course must have some software training to use customer analytics.

By Meena R

•

May 25, 2020

Well presented! However, the course needs some of the aspects updated.

By Pakshal G S

•

May 8, 2020

Great Content. The Course could be made a little bit more interesting.

By ISVORYA S

•

Sep 29, 2019

Course is really good. A little more in-depth details could be given.

By Jaime L

•

Mar 6, 2019

Nice introduction. I wish that it were a little bit more skills based.

By Harish G

•

Apr 15, 2020

It was great. I got a good nag of what exactly customer analytics is.

By Zhilin L

•

Mar 29, 2020

A useful course that introduces us to the world of customer analytics

By Aviral S

•

Mar 29, 2020

More discussion on predictive models would add value to the learning.

By Tanos R L F

•

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

By Vivek G

•

Jan 6, 2019

Good course to learn about how various firms analyze their customers.

By Stephan M

•

Aug 22, 2020

Very good content and forward overlook of future marketing evolution

By Nikhil C

•

Jun 5, 2020

Predictive modelling seemed a bit confusing.rest the course was good

By Cole V

•

Nov 24, 2019

The third week's quiz did not match up well to the lecture material.

By Risa H

•

Dec 24, 2017

I would like to see more participating on the forum from professors.

By Shijin T

•

Nov 13, 2016

Great course to understand the basics concepts of customer analytics

By Sai A R

•

Oct 24, 2015

The examples of application of marketing analytics was mind-blowing!

By Jordan E

•

Sep 2, 2020

Good course. would prefer some side notes in addition to the slides

By Nate W

•

Aug 10, 2017

Peter is an amazing teacher not so much for the professor in WEEK 4

By Tyler K

•

Nov 1, 2020

I enjoyed the course. I wish there were more hands on practicing.

By rakshit k

•

Feb 13, 2019

the mentors are all good but they are too fast with their lessons.

By Fernando A

•

Dec 15, 2017

Enfocado completamente en teoría, hace falta ejercicios/ practica