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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,330 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1951 - 1975 of 2,534 Reviews for Introduction to Marketing

By Ramesh M

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Mar 19, 2017

excellent

By Adikeshav c

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Jan 1, 2017

very good

By Abhishek N

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Dec 15, 2016

excellent

By HariKrishnan K M

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Dec 13, 2016

The best!

By Muhammad A

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May 15, 2016

real good

By Xiaomeng S

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Feb 22, 2016

very good

By Manish S

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Dec 8, 2015

perfecto!

By ahmed m

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Dec 4, 2015

excellent

By Marion M

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Apr 16, 2025

5 points

By Yusuf S

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Jan 24, 2024

Loveeet!

By Sana M

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Oct 1, 2023

amazing!

By Adrian A

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Sep 22, 2021

Amazing!

By Ronghui Y

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May 12, 2021

深入浅出，很有用

By Ricardo P

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Nov 23, 2020

Nice job

By Corrie E H

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Aug 17, 2020

Amazing!

By Piriyapong W

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May 1, 2020

Great st

By Jacques L C

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Feb 26, 2020

Love it!

By Jake H

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Aug 12, 2018

Good int

By Matteo U

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Mar 22, 2018

Love it!

By Afiya A

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May 22, 2017

loved it

By Marcella A C J

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Apr 2, 2017

Amazing!

By Franco M

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May 22, 2016

excelent

By Yifan H

•

May 11, 2016

值得所有人上的课

By Elmeddin H

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Aug 13, 2025

Perfect

By Dennis D

•

May 14, 2025

helpful