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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,390 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

JD

May 8, 2017

Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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Apr 23, 2025

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Mar 13, 2025

good

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Dec 28, 2024

nice

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Apr 29, 2023

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Jun 17, 2022

good

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Jun 7, 2022

amei

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May 14, 2022

good

By Hamid g k

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Nov 7, 2021

nice

By Tanvie S

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Jul 9, 2021

Good

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May 13, 2021

good

By GUO N

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Mar 25, 2021

good

By shubham r

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Jun 17, 2020

Good

By aadityafatehpuriya

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Nov 14, 2019

good

By akshat p

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Nov 8, 2019

good

By Ren P

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Apr 22, 2017

GOOD

By Keerti M

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Apr 26, 2016

good

By 许雅竹

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Apr 17, 2016

简洁清晰

By M M

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Mar 26, 2016

Nice

By Pavel K

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Jan 27, 2016

Good

By Mohamed A

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Dec 28, 2015

good

By Dominik T

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Sep 28, 2025

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