This course teaches you advanced techniques for YouTube channel optimization, analytics interpretation, and monetization. You'll learn to analyze performance data to make data-driven content decisions, implement SEO strategies for better discovery, and prepare for channel monetization.
YouTube Optimization: Grow Your Presence
Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Optimize your YouTube channel for consistent growth
Skills you'll gain
- Revenue Management
- Brand Marketing
- Social Media Management
- Marketing Channel
- Web Analytics and SEO
- Data-Driven Decision-Making
- Marketing Analytics
- Analytics
- Key Performance Indicators (KPIs)
- Performance Analysis
- Content Performance Analysis
- Search Engine Optimization
- Content Strategy
- Keyword Research
- Social Media Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Explore more from Marketing
Status: Preview
Status: Preview
Status: Free TrialAlex Genadinik
- Status: Preview
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.