Adobe
Adobe Marketing Specialist Professional Certificate
Adobe

Adobe Marketing Specialist Professional Certificate

Launch your career in marketing. Build in-demand skills in marketing strategy, research, and content creation, and earn a credential to elevate your resume. No experience necessary. Three-month free trial offer included.

Adobe

Instructor: Adobe

9,965 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(175 reviews)

Beginner level

Recommended experience

5 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.8

(175 reviews)

Beginner level

Recommended experience

5 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop essential social media skills to create standout projects using Adobe Express and other apps.

  • Unlock the power of AI and timesaving tools to streamline your creative process and boost your efficiency.

  • Understand core marketing principles and apply them to build meaningful connections with audiences.

  • Design multichannel campaigns that leverage emerging trends to deliver impactful results.

Details to know

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Taught in English
Recently updated!

January 2025

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Prepare for a career in Business

  • Receive professional-level training from Adobe
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Adobe

Professional Certificate - 5 course series

Design Fundamentals with AI

Design Fundamentals with AI

Course 120 hours

What you'll learn

  • Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.

  • Explore diverse career opportunities in design and discover the skills needed to thrive in each role.

  • Gain hands-on experience with Adobe Express to easily create professional-quality design projects.

  • Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.

Skills you'll gain

Category: Data Ethics
Category: Content Performance Analysis
Category: Branding
Category: Customer Engagement
Category: Target Audience
Category: Content Strategy
Category: Content Creation
Category: Social Media Strategy
Category: Multimedia
Category: Social Media Content
Category: Scheduling
Category: Social Media Marketing
Category: Social Media Management
Category: Social Media

What you'll learn

  • Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.

  • Apply generative AI tools to create visual and written content that stands out.

  • Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.

  • Use AI to streamline design workflows while pushing the boundaries of what’s possible.

Skills you'll gain

Category: Marketing Strategies
Category: Data-Driven Decision-Making
Category: Cross-Channel Marketing
Category: Market Research
Category: Business Ethics
Category: Presentations
Category: Content Strategy
Category: Marketing Automation
Category: Campaign Management
Category: Diversity Marketing
Category: Marketing Effectiveness
Category: Lead Generation
Category: Marketing Analytics
Category: Content Marketing
Category: Social Media
Category: MarTech
Category: Competitive Analysis
Digital Marketing

Digital Marketing

Course 323 hours

What you'll learn

  • Gain practical skills you need to create high-impact digital marketing campaigns.

  • Explore the essentials of content and promotions, promotional frameworks, audience engagement, and the marketing funnel.

  • Learn to optimize digital marketing campaigns that drive engagement, build trust, and deliver measurable results.

Skills you'll gain

Category: Persona Development
Category: Digital Marketing
Category: Storytelling
Category: Marketing Strategies
Category: Customer Insights
Category: Marketing Communications
Category: Sales Process
Category: Business Marketing
Category: Advertising
Category: Target Audience
Category: Digital Advertising
Category: Customer Relationship Management
Category: Marketing Automation
Category: Content Creation
Category: Campaign Management
Category: Customer experience strategy (CX)
Category: Generative AI Agents
Category: Promotional Strategies
Category: Content Marketing
Category: Business-To-Consumer
Category: Product Promotion

What you'll learn

  • Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.

  • Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.

  • Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.

  • Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.

Skills you'll gain

Category: Prompt Engineering
Category: Adobe Creative Cloud
Category: Data Ethics
Category: Generative AI
Category: Graphic and Visual Design
Category: Graphic Design
Category: Data Integrity
Category: Verification And Validation
Category: Creativity
Category: Image Analysis
Category: Artificial Intelligence
Category: Graphic and Visual Design Software

What you'll learn

  • Learn strategies and skills for designing, executing, and optimizing multichannel marketing, driving engagement, and delivering measurable results.

  • Learn learn the art of designing, executing, and optimizing multichannel marketing campaigns to drive engagement.

  • Gain the skills you need to establish yourself as a leader in the dynamic marketing industry.

Skills you'll gain

Category: Innovation
Category: Style Guides
Category: Typography
Category: Adobe Creative Cloud
Category: Graphic and Visual Design
Category: Graphic Design
Category: Content Creation
Category: Web Content Accessibility Guidelines
Category: Color Theory
Category: Visual Design
Category: Design Elements And Principles
Category: User Experience Design
Category: Design
Category: Logo Design
Category: Creativity

Earn a career certificate

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Instructor

Adobe
Adobe
9 Courses83,449 learners

Offered by

Adobe

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Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.