IBM
IBM Digital Marketing and Growth Hacking Professional Certificate
IBM

IBM Digital Marketing and Growth Hacking Professional Certificate

​​Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

IBM Skills Network Team
Skill-Up EdTech Team
Rajesh Menon

Instructors: IBM Skills Network Team

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months
at 8 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months
at 8 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker

  • Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns

  • Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube

  • Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

May 2025

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Professional Certificate - 7 course series

What you'll learn

  • Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey

  • Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies

  • Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns

  • Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Skills you'll gain

Category: Prompt Engineering
Category: Email Marketing
Category: Marketing Strategies
Category: Generative AI
Category: Keyword Research
Category: Customer experience improvement
Category: Business Ethics
Category: Digital Advertising
Category: Marketing Automation
Category: Content Creation
Category: AI Personalization
Category: Marketing
Category: Copywriting
Category: Search Engine Optimization
Category: Marketing Analytics
Category: Social Media Marketing
Category: E-Commerce
Category: Advertising Campaigns
Digital Advertising

Digital Advertising

Course 215 hours

What you'll learn

  • Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required

  • Conduct keyword research and set up Google Search campaigns that are optimized for better ROI

  • Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices

  • Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Skills you'll gain

Category: Business Analysis
Category: Target Audience
Category: Content Strategy
Category: Market Analysis

What you'll learn

  • Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.

  • Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.

  • Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.

  • Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content. 

Skills you'll gain

Category: Marketing
Category: Customer Relationship Building
Category: Email Marketing
Category: Decision Making
Category: E-Commerce
Social Media Management

Social Media Management

Course 40 minutes

What you'll learn

  • The fundamentals of social media planning, goal setting, and platform selection.

  • The various types of social media posts such as text, images, videos, stories, and user-generated content (UGC)

  • Best practices for responding to comments and DMs and fostering brand engagement

  • Social media management tools for scheduling and monitoring campaigns

Skills you'll gain

Category: Social Media Strategy
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Market Research
Category: Social Media

What you'll learn

  • Explain the fundamental concepts of e-commerce, including various business models, and emerging opportunities in the ecommerce marketplace.

  • Explain the core principles and strategic importance of email marketing within the e-commerce ecosystem.

  • Select the appropriate Email Marketing Service Provider (ESP) for your business needs.

  • Explain specific growth hacking methods and techniques for ecommerce and email marketing.

Skills you'll gain

Category: Persona Development
Category: Digital Marketing
Category: Marketing Effectiveness
Category: Business Metrics
Category: Customer Analysis
Category: Web Analytics
Category: Data-Driven Decision-Making
Category: Content Marketing
Category: Digital Media Strategy
Category: Digital Advertising
Category: Online Advertising

What you'll learn

  • Job-ready, practical skills for leveraging generative AI in digital marketing 

  • Generative AI tools and techniques for creating marketing content and campaigns

  • AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences

  • Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Skills you'll gain

Category: Digital Marketing
Category: Web Analytics and SEO
Category: Blogs
Category: Market Research
Category: Content Strategy
Category: Content Creation
Category: AI Personalization
Category: Marketing
Category: Search Engine Optimization
Category: Growth Strategies
Category: Search Engine Marketing
Category: Marketing Strategy and Techniques
Category: Content Marketing

What you'll learn

  • Deliver a clear, strategic roadmap showcasing marketing expertise.

  • Use growth hacking tactics to drive measurable business growth.

  • Choose effective digital channels for target audience reach.

  • Apply digital marketing concepts to build a strategic plan for a fictional business.

Skills you'll gain

Category: Paid media
Category: Keyword Research
Category: Marketing Analytics
Category: Pay Per Click Advertising
Category: Social Media Campaigns
Category: Online Advertising
Category: Google Ads

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

IBM Skills Network Team
IBM
84 Courses1,307,370 learners
Skill-Up EdTech Team
SkillUp EdTech
87 Courses232,382 learners
Rajesh Menon
IBM
7 Courses1,497 learners

Offered by

IBM
SkillUp EdTech

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (6/1/2024 - 6/1/2025)