Microsoft
Microsoft Public Relations and Communications Associate Professional Certificate

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Microsoft

Microsoft Public Relations and Communications Associate Professional Certificate

Launch your career in public relations!. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.

 Microsoft

Instructor: Microsoft

10,651 already enrolled

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Earn a career credential that demonstrates your expertise
4.7

(100 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.7

(100 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success

  • Create, organize, and manage various pieces of content for public relations campaigns

  • Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building

  • Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign

Details to know

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Taught in English

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Professional Certificate - 5 course series

What you'll learn

  • Describe public relations and it's role and importance across various organization types

  • Identify and evaluate essential components of public relations campaign strategy

  • Explain core media relations principles including how to craft a media pitch

Skills you'll gain

Category: Crisis Management
Category: Media Relations
Category: Public Relations
Category: Content Creation
Category: Target Audience
Category: Generative AI Agents
Category: Performance Metric
Category: Corporate Communications
Category: Generative AI
Category: Communication Planning
Category: Strategic Communication
Category: Marketing and Public Relations
Category: Program Evaluation
Category: Ethical Standards And Conduct

What you'll learn

  • Distinguish different types of PR content based on their purpose and function within a PR campaign

  • Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content

  • Develop strategies for organizing and managing various types of PR content efficiently

  • Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Skills you'll gain

Category: Content Management
Category: Content Development and Management
Category: Content Creation
Category: Proofreading
Category: Content Management Systems
Category: Editing
Category: Scheduling
Category: Content Strategy
Category: Marketing and Public Relations
Category: Generative AI Agents
Category: Promotions and Campaigns
Category: Social Media Content
Category: Public Relations
Category: Writing and Editing
Category: Media and Communications
Category: Web Content
Category: Press Releases

What you'll learn

  • The core principles and strategies for effective crisis communication for different types of crises

  • How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

  • How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Skills you'll gain

Category: Crisis Management
Category: Stakeholder Communications
Category: Media Relations
Category: Communication Planning
Category: Internal Communications
Category: Media Strategy
Category: Real Time Data
Category: Stakeholder Management
Category: Generative AI Agents
Category: Public Relations
Category: Corporate Communications
Category: Communication Strategies
Category: Public Affairs

What you'll learn

  • Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign

  • Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios

  • Enhance the effectiveness of communication and storytelling strategies with AI tools

  • Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Skills you'll gain

Category: Storytelling
Category: Integrated Marketing Communications
Category: Public Relations
Category: AI Personalization
Category: Marketing Communications
Category: Campaign Management
Category: Content Creation
Category: Marketing and Public Relations
Category: Target Audience
Category: Strategic Communication
Category: Ethical Standards And Conduct
Category: Digital Media Strategy
Category: Content Performance Analysis

What you'll learn

  • Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios

  • Analyze key metrics to assemble basic reports that summarize PR campaign results

  • Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns

  • Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Skills you'll gain

Category: Stakeholder Communications
Category: Strategic Communication
Category: Stakeholder Engagement
Category: Performance Reporting
Category: Stakeholder Management
Category: Report Writing
Category: Business Reporting
Category: Data Visualization
Category: Media Relations
Category: Public Relations
Category: Relationship Building
Category: Communication Strategies
Category: Performance Metric
Category: Data Collection
Category: Marketing and Public Relations
Category: Community Outreach
Category: Communication Planning
Category: Presentations
Category: Marketing Effectiveness
Category: Research Reports

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Instructor

 Microsoft
229 Courses1,607,928 learners

Offered by

Microsoft

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (7/1/2024 - 7/1/2025)