AI Business School
AI for Marketing Specialization
AI Business School

AI for Marketing Specialization

Master AI for real-world marketing impact. A hands-on specialization designed for marketing professionals —no tech background needed.

AI Business School

Instructor: AI Business School

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

8 weeks to complete
at 2 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans
Get in-depth knowledge of a subject
Beginner level

Recommended experience

8 weeks to complete
at 2 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans

What you'll learn

  • AI Awareness: Understanding & experimenting with AI

  • AI Application: Applying AI tools and use cases in daily marketing workflows and routines.

  • AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

Details to know

Shareable certificate

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Taught in English
Recently updated!

October 2025

11 practice exercises

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from AI Business School

Specialization - 3 course series

What you'll learn

Skills you'll gain

Generative AI, Artificial Intelligence, Business Risk Management, MarTech, Responsible AI, AI Personalization, Digital Transformation, Automation, ChatGPT, Marketing, and Marketing Automation

What you'll learn

Skills you'll gain

Prompt Engineering, Marketing, Generative AI, Marketing Automation, Content Creation, Workflow Management, AI Personalization, Brainstorming, Marketing Analytics, Project Design, and Artificial Intelligence

What you'll learn

Skills you'll gain

Automation, Marketing Automation, Generative AI, Agentic systems, Innovation, No-Code Development, Digital Transformation, Workflow Management, AI Personalization, Generative AI Agents, Marketing, MarTech, Business Intelligence, Marketing Operations, Marketing Effectiveness, Business Process Automation, Artificial Intelligence, Productivity, and LLM Application

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

AI Business School
AI Business School
18 Courses2,479 learners

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