AI Business School
AI for Marketing Specialization
AI Business School

AI for Marketing Specialization

Master AI for real-world marketing impact. A hands-on specialization designed for marketing professionals —no tech background needed.

AI Business School

Instructor: AI Business School

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

8 weeks to complete
at 2 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

8 weeks to complete
at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • AI Awareness: Understanding & experimenting with AI

  • AI Application: Applying AI tools and use cases in daily marketing workflows and routines.

  • AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

Details to know

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Taught in English
Recently updated!

October 2025

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from AI Business School

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Marketing Automation
Category: AI Personalization
Category: Marketing
Category: Digital Transformation
Category: Automation
Category: Business Risk Management
Category: ChatGPT
Category: MarTech
Category: Generative AI
Category: Responsible AI
Category: Artificial Intelligence

What you'll learn

Skills you'll gain

Category: Marketing Automation
Category: Workflow Management
Category: Brainstorming
Category: Marketing
Category: Generative AI
Category: Project Design
Category: Content Creation
Category: Artificial Intelligence
Category: Prompt Engineering
Category: AI Personalization
Category: Marketing Analytics

What you'll learn

Skills you'll gain

Category: Digital Transformation
Category: Generative AI Agents
Category: Innovation
Category: Workflow Management
Category: Marketing Effectiveness
Category: Business Process Automation
Category: Marketing Operations
Category: Marketing Automation
Category: Artificial Intelligence
Category: MarTech
Category: Generative AI
Category: Business Intelligence
Category: AI Personalization
Category: Automation
Category: No-Code Development
Category: Marketing
Category: Agentic systems
Category: LLM Application
Category: Productivity

Earn a career certificate

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Instructor

AI Business School
AI Business School
9 Courses1,121 learners

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