Real Madrid Graduate School Universidad Europea
AI in Sports: The Approach of a Club Specialization

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Real Madrid Graduate School Universidad Europea

AI in Sports: The Approach of a Club Specialization

Technology, Innovation and AI in Sports.. Artificial Intelligence to enhance performance and connect with fans.

Marisa Sáenz

Instructor: Marisa Sáenz

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Get in-depth knowledge of a subject

(8 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(8 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Introduces AI in sports and its application to enhance performance.

  • Analyzes its impact on fans, the economy, as well as ethical challenges and innovations.

  • Leverages artificial intelligence to optimize and improve athlete development and performance.

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Taught in English
Recently updated!

June 2025

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Specialization - 4 course series

What you'll learn

  • Introduction to Artificial Intelligence applied to sports

  • Understand the application of key technologies in sports

  • Use tools and technologies applied to the sports industry

Skills you'll gain

Category: Artificial Intelligence
Category: Machine Learning
Category: Responsible AI
Category: Analytics
Category: Internet Of Things
Category: Natural Language Processing
Category: Deep Learning
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Data Analysis
Category: Emerging Technologies
Category: Health Technology
Category: Data Analysis Software
Category: Technology Strategies
Category: Performance Appraisal
Category: Large Language Modeling
Category: Statistical Methods
Category: Real Time Data
Category: Technology Solutions
Category: Data Ethics
Category: Scikit Learn (Machine Learning Library)

What you'll learn

  • Apply AI and wearables to enhance athlete performance

  • Use data analysis to improve athlete training

  • Leverage AI to optimize team tactics and strategy

Skills you'll gain

Category: Artificial Intelligence
Category: Athletic Training
Category: Injury Prevention
Category: AI Personalization
Category: Real Time Data
Category: Data Analysis
Category: Advanced Analytics
Category: Data-Driven Decision-Making
Category: Process Optimization
Category: Talent Recruitment
Category: Sports Medicine
Category: Physical Science
Category: Health Technology
Category: Goal Setting
Category: Predictive Analytics
Category: Competitive Analysis
Category: Data Collection
Category: Technology Solutions
Category: Organizational Strategy
Category: Coaching
AI in Fan Engagement

AI in Fan Engagement

Course 313 hours

What you'll learn

  • Design marketing strategies using AI to enhance fan engagement

  • Understand the economic impact of AI in sports

  • Implement AI-driven media and broadcasting strategies to boost engagement

Skills you'll gain

Category: Content Management
Category: Artificial Intelligence
Category: Emerging Technologies
Category: Customer Engagement
Category: Marketing Analytics
Category: Loyalty Programs
Category: Brand Marketing
Category: Data-Driven Decision-Making
Category: Augmented and Virtual Reality (AR/VR)
Category: Digital Media Strategy
Category: Marketing Strategies
Category: Forecasting
Category: Real Time Data
Category: AI Personalization
Category: Predictive Analytics
Category: Revenue Management
Category: Media Relations
Category: Price Negotiation

What you'll learn

  • Explore new AI trends for athlete and team development

  • Explore new AI trends in sports communication and broadcasting

  • Analyze ethical, legal, and innovation challenges in sports AI

Skills you'll gain

Category: Augmented and Virtual Reality (AR/VR)
Category: Responsible AI
Category: Innovation
Category: Artificial Intelligence
Category: Emerging Technologies
Category: Data Ethics
Category: Technology Roadmaps
Category: Advanced Analytics
Category: Real Time Data
Category: Cognitive flexibility
Category: AI Personalization
Category: Predictive Analytics
Category: Governance
Category: Automation
Category: Investment Management
Category: Law, Regulation, and Compliance

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Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
24 Courses1,426 learners

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